{"data":{"tool":"mailerlite","toolName":"MailerLite","hardToReplace":["Simple drag-and-drop editor and automations at a low price","Landing pages, website and forms in the same account"],"capabilities":[{"capability":"email-marketing","capabilityName":"Send email newsletters and campaigns","verdict":"covered_by_free_plan","summary":"Kit (formerly ConvertKit)'s free plan handles this well — $0. Check the free plan's limits against your volume.","options":[{"tool":"kit","toolName":"Kit (formerly ConvertKit)","plan":"free","planName":"Free","owned":false,"incrementalMonthlyUSD":0,"fit":"native","score":100,"skill":"none","scores":{"quality":4,"ease":5,"reliability":4},"reasons":["Available on Kit (formerly ConvertKit)'s free plan.","Send email newsletters and campaigns is a core feature of Kit (formerly ConvertKit)."],"warnings":[],"limitations":["Prices scale with subscriber count","Automations require Creator"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]},{"tool":"mailchimp","toolName":"Mailchimp","plan":"free","planName":"Free","owned":false,"incrementalMonthlyUSD":0,"fit":"native","score":96,"skill":"basic","scores":{"quality":4,"ease":4,"reliability":4},"reasons":["Available on Mailchimp's free plan.","Send email newsletters and campaigns is a core feature of Mailchimp."],"warnings":[],"limitations":["Free is limited to under 250 contacts","Cost rises with contact count"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]},{"tool":"brevo","toolName":"Brevo","plan":null,"planName":null,"owned":false,"incrementalMonthlyUSD":null,"fit":"native","score":86,"skill":"none","scores":{"quality":4,"ease":4,"reliability":4},"reasons":["Send email newsletters and campaigns is a core feature of Brevo."],"warnings":[],"limitations":["Volume-based pricing gets expensive for frequent senders"],"evidenceStatus":"editorial","priceEvidenceStatus":null,"workflows":[]},{"tool":"wix","toolName":"Wix","plan":"free","planName":"Free","owned":false,"incrementalMonthlyUSD":0,"fit":"partial","score":64,"skill":"none","scores":{"ease":4},"reasons":["Available on Wix's free plan."],"warnings":["Partial fit — test with real work before relying on it."],"limitations":["Campaign limits per plan","Less capable than dedicated email platforms"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]},{"tool":"squarespace","toolName":"Squarespace","plan":"basic","planName":"Basic","owned":false,"incrementalMonthlyUSD":19,"fit":"partial","score":61,"skill":"none","scores":{"ease":5,"brandConsistency":4},"reasons":[],"warnings":["Partial fit — test with real work before relying on it."],"limitations":["Sold as a separate add-on subscription","Limited automation compared with dedicated email tools"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]}],"currentToolFit":"native","currentToolCheapestPlan":{"plan":"free","planName":"Free","monthlyUSD":0,"evidenceStatus":"verified"}},{"capability":"email-sequences","capabilityName":"Send sales email sequences","verdict":"needs_new_tool","summary":"Nothing you own covers this. Cheapest solid option: Apollo.io Basic ($49/mo).","options":[{"tool":"hubspot","toolName":"HubSpot Sales Hub","plan":null,"planName":null,"owned":false,"incrementalMonthlyUSD":null,"fit":"native","score":81,"skill":"none","scores":{"quality":4,"ease":5,"batch":3,"reliability":4},"reasons":["Send sales email sequences is a core feature of HubSpot Sales Hub."],"warnings":[],"limitations":["Daily send caps of 500 (Professional) or 1,000 (Enterprise) emails per user","Requires a Sales Seat per sending user"],"evidenceStatus":"editorial","priceEvidenceStatus":null,"workflows":[]},{"tool":"apollo","toolName":"Apollo.io","plan":"basic","planName":"Basic","owned":false,"incrementalMonthlyUSD":49,"fit":"native","score":80,"skill":"none","scores":{"quality":4,"ease":4,"batch":4,"reliability":3},"reasons":["Send sales email sequences is a core feature of Apollo.io."],"warnings":[],"limitations":["Free plan connects Gmail only","Deliverability depends on your own domain setup"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]},{"tool":"brevo","toolName":"Brevo","plan":null,"planName":null,"owned":false,"incrementalMonthlyUSD":null,"fit":"strong","score":67,"skill":"basic","scores":{"quality":4,"ease":3},"reasons":["Brevo handles send sales email sequences well."],"warnings":[],"limitations":["Advanced automation needs higher plans"],"evidenceStatus":"editorial","priceEvidenceStatus":null,"workflows":[]},{"tool":"zoominfo","toolName":"ZoomInfo","plan":null,"planName":null,"owned":false,"incrementalMonthlyUSD":null,"fit":"partial","score":49,"skill":"basic","scores":{"quality":3,"ease":3},"reasons":[],"warnings":["Partial fit — test with real work before relying on it."],"limitations":["Sequencing depth not confirmed this session; many teams pair ZoomInfo with a separate sequencing tool"],"evidenceStatus":"unverified","priceEvidenceStatus":null,"workflows":[]},{"tool":"pipedrive","toolName":"Pipedrive","plan":"growth","planName":"Growth","owned":false,"incrementalMonthlyUSD":39,"fit":"partial","score":44,"skill":"none","scores":{"quality":3,"ease":4,"batch":2},"reasons":[],"warnings":["Partial fit — test with real work before relying on it."],"limitations":["Not a dedicated outbound sequencing platform"],"evidenceStatus":"editorial","priceEvidenceStatus":"verified","workflows":[]}],"currentToolFit":"native","currentToolCheapestPlan":{"plan":"free","planName":"Free","monthlyUSD":0,"evidenceStatus":"verified"}}],"unknownTools":[],"workflows":[],"assumptions":["Prices are list prices in USD from each vendor's pricing page; check evidence status before relying on them.","Per-seat prices are multiplied by a team size of 1.","Tools you already own are assumed to be on the plan you named; if no plan was named, we assume it includes the capability when any plan does."]},"meta":{"apiVersion":"v1","dataVersion":"e922ea6e8d18","dataGeneratedAt":"2026-10-16T07:50:26.909Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}