{"data":{"slug":"apollo","name":"Apollo.io","vendor":"Apollo.io","category":"prospecting","summary":"A B2B contact database with built-in email sequences and a dialer, priced per user with a shared credit pool.","website":"https://www.apollo.io/","pricing":{"model":"freemium","freeTier":true,"pricingUrl":"https://www.apollo.io/pricing","notes":"The pricing page lists Free, Basic, Professional and Custom. An Apollo article from September 2026 also names an Organization plan at $119/user/month (3-user minimum); it was not shown on the pricing page we fetched, so it is not listed here. Credits are pooled across the team, granted at the start of each billing cycle, and do not roll over; add-on credits renew each cycle until removed. Phone reveals and waterfall enrichment use more credits than email reveals.","plans":[{"id":"free","name":"Free","price":{"amount":0,"currency":"USD","period":"month","unit":"seat","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["For exploring Apollo or very light use","Gmail accounts only for email connection"],"evidence":{"status":"verified","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"Free plan confirmed; credit allowance not shown on the page checked."}},{"id":"basic","name":"Basic","price":{"amount":49,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"Per seat: $49/month billed annually, $65 billed monthly."},"monthlyUSD":49,"monthlyCostForSeatsUSD":49,"highlights":["Email sequencing","Core CRM integrations"],"evidence":{"status":"verified","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo.io pricing","accessedAt":"2026-10-13","note":"Basic $49/seat/month annual, $65 monthly."}],"verifiedAt":"2026-10-13","verifiedBy":"agent:grok-bot-catalog"}},{"id":"professional","name":"Professional","price":{"amount":79,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"Per seat: $79/month billed annually, $99 billed monthly."},"monthlyUSD":79,"monthlyCostForSeatsUSD":79,"highlights":["Higher credit limits","AI features and AI research","Dialer and call recording","Advanced CRM integrations"],"evidence":{"status":"verified","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo.io pricing","accessedAt":"2026-10-13","note":"Professional $79/seat/month annual, $99 monthly."}],"verifiedAt":"2026-10-13","verifiedBy":"agent:grok-bot-catalog"}},{"id":"custom","name":"Custom","price":{"amount":null,"currency":"USD","period":"month","unit":"seat","billedAnnually":false,"note":"Contact sales."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["Custom volumes","SSO and advanced security","API access","Dedicated support"],"evidence":{"status":"verified","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}}]},"capabilities":[{"capability":"contact-data","capabilityName":"Find verified contact data (emails, phones)","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":5,"precision":4,"batch":4,"reliability":3},"skill":"none","notes":"Core product. Accuracy varies by region and role; phone data is usually patchier than email.","limitations":["Credits limit how many reveals you can do","Free plan is very limited","Data accuracy not independently verified"],"evidence":{"status":"editorial","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo pricing","accessedAt":"2026-10-13"}]}},{"capability":"prospect-research","capabilityName":"Research prospects and accounts","fit":"strong","availableOnPlans":"all","scores":{"quality":4,"ease":4,"precision":4,"batch":4},"skill":"none","notes":"Filters, intent topics and AI research (Professional and up) help build and qualify lists.","limitations":["AI research uses credits"],"evidence":{"status":"editorial","sources":[]}},{"capability":"email-sequences","capabilityName":"Send sales email sequences","fit":"native","availableOnPlans":["basic","professional","custom"],"scores":{"quality":4,"ease":4,"batch":4,"reliability":3},"skill":"none","notes":"Multi-step sequences with email, calls and tasks.","limitations":["Free plan connects Gmail only","Deliverability depends on your own domain setup"],"evidence":{"status":"editorial","sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo pricing","accessedAt":"2026-10-13"}]}},{"capability":"crm-contacts","capabilityName":"Manage contacts and customer records","fit":"partial","availableOnPlans":"all","scores":{"quality":3,"ease":4,"collaboration":3},"skill":"none","notes":"Has a built-in lightweight CRM, but most teams sync to Salesforce or HubSpot.","limitations":["Not a full replacement for a dedicated CRM"],"evidence":{"status":"editorial","sources":[]}},{"capability":"sales-pipeline","capabilityName":"Track a sales pipeline","fit":"partial","availableOnPlans":"all","scores":{"quality":2,"ease":4},"skill":"none","notes":null,"limitations":["Basic deal tracking and forecasting compared with a dedicated CRM"],"evidence":{"status":"editorial","sources":[]}},{"capability":"workflow-automation","capabilityName":"Automate simple app-to-app workflows","fit":"partial","availableOnPlans":["professional","custom"],"scores":{"quality":3,"ease":4},"skill":"basic","notes":"Automated prospecting workflows on Professional and up (per Apollo's article).","limitations":["Scoped to Apollo's own data and actions"],"evidence":{"status":"unverified","sources":[{"url":"https://www.apollo.io/insights/more-information-on-what-they-are-paying-for-in-apollo-plan-detailsusage-walkthrough","title":"Apollo: What does Apollo's pricing actually include?","accessedAt":"2026-10-13"}]}}],"lastReviewed":"2026-10-13","links":{"page":"/tools/apollo","replaceGuide":"/replace/apollo","api":"/api/v1/tools/apollo","markdown":"/tools/apollo.md"},"aliases":["Apollo","Apollo.io","Apollo sales intelligence"],"tags":["contact-data","prospecting","sequences","b2b-database","outbound","credits"],"description":"Apollo combines a large B2B contact and company database (the vendor claims 240M contacts and 30M companies) with prospecting tools: search filters, email and phone reveals, enrichment, email sequences, a dialer on higher plans, and CRM sync. Paid plans are priced per user, and data actions draw on a credit pool shared by the team. Credits reset each billing cycle and do not roll over. A free plan exists for light use.","whyPeoplePay":["One affordable tool that both finds contacts and sends sequences.","Large searchable database with filters for title, industry, size and technology.","Email and phone reveals plus CRM enrichment for Salesforce and HubSpot.","Dialer and call recording on higher plans.","Cheaper entry point than enterprise data vendors."],"hardToReplace":["A maintained, verified B2B contact database; an AI assistant cannot reliably produce real, current business emails and phone numbers.","Database search plus sequencing in one place, so a small team avoids buying two products.","Ongoing enrichment of CRM records as people change jobs."],"dataPortability":{"rating":"moderate","notes":"Your own contacts, lists and sequence data can be exported, and records sync to CRMs. Export volume is limited by plan, and revealed data used outside Apollo is subject to Apollo's terms."},"risks":[{"type":"compliance","severity":"high","note":"Cold email to purchased or looked-up contacts must follow CAN-SPAM, GDPR/PECR and CASL; GDPR applies to EU/UK data subjects regardless of the sender's location."},{"type":"reliability","severity":"medium","note":"Bounce rates rise if data is stale; verify before large sends to protect domain reputation."},{"type":"vendor_lock_in","severity":"low","note":"Credits do not roll over, so unused paid capacity is lost each cycle."}],"replacementWorkflows":[],"workflowsUsingThisTool":[{"slug":"prospect-research-with-ai-assistant","title":"Research ~500 target accounts a month with an AI assistant and Google Sheets","page":"/workflows/prospect-research-with-ai-assistant","api":"/api/v1/workflows/prospect-research-with-ai-assistant"}],"overlapsWith":[{"tool":"pipedrive","name":"Pipedrive","sharedCapabilities":["sales-pipeline","crm-contacts","email-sequences","workflow-automation","contact-data"]},{"tool":"hubspot","name":"HubSpot Sales Hub","sharedCapabilities":["crm-contacts","sales-pipeline","email-sequences","workflow-automation"]},{"tool":"linkedin-sales-navigator","name":"LinkedIn Sales Navigator","sharedCapabilities":["prospect-research","contact-data","crm-contacts","email-sequences"]},{"tool":"zoominfo","name":"ZoomInfo","sharedCapabilities":["contact-data","prospect-research","workflow-automation","email-sequences"]},{"tool":"clay","name":"Clay","sharedCapabilities":["prospect-research","contact-data","email-sequences"]},{"tool":"salesforce","name":"Salesforce Sales Cloud","sharedCapabilities":["crm-contacts","sales-pipeline","workflow-automation"]},{"tool":"airtable","name":"Airtable","sharedCapabilities":["workflow-automation","crm-contacts"]},{"tool":"chatgpt","name":"ChatGPT","sharedCapabilities":["prospect-research"]},{"tool":"claude","name":"Claude","sharedCapabilities":["prospect-research"]},{"tool":"confluence","name":"Confluence","sharedCapabilities":["workflow-automation"]}],"sources":[{"url":"https://www.apollo.io/pricing","title":"Apollo pricing","accessedAt":"2026-10-13","note":"Plan names and credit rules; no prices rendered for our fetcher."},{"url":"https://www.apollo.io/insights/more-information-on-what-they-are-paying-for-in-apollo-plan-detailsusage-walkthrough","title":"Apollo: What does Apollo's pricing actually include?","accessedAt":"2026-10-13"},{"url":"https://knowledge.apollo.io/hc/en-us/articles/9527776320781-What-Are-Credits","title":"Apollo Knowledge Base: credits","accessedAt":"2026-10-13","note":"Found via search; lists credit-consuming features."}]},"meta":{"apiVersion":"v1","dataVersion":"b50ff0897461","dataGeneratedAt":"2026-10-13T15:03:29.611Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}