{"data":{"slug":"clay","name":"Clay","vendor":"Clay Labs","category":"prospecting","summary":"A spreadsheet-like workspace that enriches lead lists from many data providers and AI research, billed by actions and data credits.","website":"https://www.clay.com/","pricing":{"model":"usage","freeTier":true,"pricingUrl":"https://www.clay.com/pricing","notes":"Two meters. Actions: 1 per record enriched or exported, reset monthly, no rollover. Data Credits: pay for data and AI bought through Clay; a fully enriched record typically costs 6–20 credits; credits roll over within limits (the page is inconsistent: 1 month vs up to 2x monthly). Bringing your own provider API key avoids data credits but still uses actions. Credit top-ups cost a 30% premium on Launch and Growth.","plans":[{"id":"free","name":"Free","price":{"amount":0,"currency":"USD","period":"month","unit":"account","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["500 actions and 100 data credits per month","Unlimited seats and tables","Up to 200 rows per table","Bring your own API keys"],"evidence":{"status":"verified","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"launch","name":"Launch","price":{"amount":167,"currency":"USD","period":"month","unit":"account","billedAnnually":true,"note":"Entry tier: 15,000 actions and 2,500 data credits per month. $185/month on monthly billing (from the page FAQ). Higher tiers cost more."},"monthlyUSD":167,"monthlyCostForSeatsUSD":167,"highlights":["15K actions and 2.5K data credits per month at entry tier","Phone enrichment and signals","Email sending via Clay Sequencer","Up to 50,000 rows per table"],"evidence":{"status":"verified","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"The page shows $167 as the headline price with a 'save 10%' annual toggle and $185 in the FAQ; we read $167 as the annual-billing price."}},{"id":"growth","name":"Growth","price":{"amount":446,"currency":"USD","period":"month","unit":"account","billedAnnually":true,"note":"Entry tier: 40,000 actions and 6,000 data credits per month. $495/month on monthly billing (from the page FAQ)."},"monthlyUSD":446,"monthlyCostForSeatsUSD":446,"highlights":["40K actions and 6K data credits per month at entry tier","CRM auto-sync and enrichment","HTTP API integrations and webhooks","Data warehouse sync"],"evidence":{"status":"verified","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"enterprise","name":"Enterprise","price":{"amount":null,"currency":"USD","period":"month","unit":"account","billedAnnually":false,"note":"Custom pricing."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["Bulk enrichment over 50K records","SSO and role-based access with credit budgets","Dedicated strategist and onboarding"],"evidence":{"status":"verified","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}}]},"capabilities":[{"capability":"prospect-research","capabilityName":"Research prospects and accounts","fit":"native","availableOnPlans":"all","scores":{"quality":5,"ease":2,"precision":5,"batch":5,"reliability":3},"skill":"basic","notes":"Per-row AI research and signals; strongest when you design the table carefully.","limitations":["Steep learning curve","Costs scale with rows and providers used","Signals need Launch or higher"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}]}},{"capability":"contact-data","capabilityName":"Find verified contact data (emails, phones)","fit":"strong","availableOnPlans":"all","scores":{"quality":4,"ease":3,"batch":5,"reliability":3},"skill":"basic","notes":"Waterfall enrichment across third-party providers rather than one owned database. Phone enrichment needs Launch or higher.","limitations":["Data quality depends on the underlying providers","Free plan excludes phone enrichment and caps tables at 200 rows"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"},{"url":"https://university.clay.com/docs/credits","title":"Clay docs: credits","accessedAt":"2026-10-13"}]}},{"capability":"ai-agents-automation","capabilityName":"Run AI agents that complete multi-step tasks","fit":"strong","availableOnPlans":"all","scores":{"quality":4,"ease":3,"batch":5,"reliability":3},"skill":"basic","notes":"Claygent runs a research or extraction task for every row in a table.","limitations":["Focused on research and data tasks, not general-purpose agents","AI output still needs spot checks"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}]}},{"capability":"email-sequences","capabilityName":"Send sales email sequences","fit":"partial","availableOnPlans":["launch","growth","enterprise"],"scores":{"quality":3,"ease":3,"batch":4},"skill":"basic","notes":"Clay Sequencer or integrations with outbound tools; Growth adds buying domains and inboxes.","limitations":["Newer and less mature than dedicated sequencing tools"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}]}},{"capability":"advanced-automation","capabilityName":"Run multi-step, high-volume automations","fit":"partial","availableOnPlans":["growth","enterprise"],"scores":{"quality":3,"ease":2,"batch":4},"skill":"technical","notes":"HTTP API integrations, webhooks and CRM sync on Growth make Clay a data pipeline for GTM.","limitations":["Not a general automation platform; scoped to enrichment tables"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}]}},{"capability":"database-spreadsheet","capabilityName":"Store structured data in a shared database or spreadsheet","fit":"partial","availableOnPlans":"all","scores":{"quality":3,"ease":3,"batch":4},"skill":"basic","notes":null,"limitations":["Row caps per table (200 on Free, 50,000 on Launch)","Built for enrichment, not as a general team database"],"evidence":{"status":"editorial","sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"}]}}],"lastReviewed":"2026-10-13","links":{"page":"/tools/clay","replaceGuide":"/replace/clay","api":"/api/v1/tools/clay","markdown":"/tools/clay.md"},"aliases":["Clay.com","Claygent","Clay Sequencer"],"tags":["enrichment","waterfall","prospecting","gtm","ai-research","credits"],"description":"Clay lets go-to-market teams build tables of companies and people, then enrich each row from many third-party data providers in a 'waterfall' (try provider A, then B, then C). Its AI agent, Claygent, can research the web for each row. Paid plans add phone enrichment, signals (job changes, news), scheduled runs, an email sequencer, and on Growth, CRM sync and HTTP API integrations. Pricing has two meters: Actions (1 per record enriched or exported) and Data Credits (for data and AI bought through Clay).","whyPeoplePay":["One place to query many enrichment providers without separate contracts.","Waterfall enrichment that raises find rates for emails and phones.","AI research per row (Claygent) to qualify and personalise outreach at scale.","Signals such as job changes and company news to time outreach.","CRM sync and webhooks on Growth to keep CRM data fresh."],"hardToReplace":["Access to many paid data providers through one bill; replicating it means many separate API contracts.","Waterfall logic and per-row AI research packaged in a no-code table that RevOps can maintain.","Existing tables, formulas and enrichment recipes the team has tuned over time."],"dataPortability":{"rating":"easy","notes":"Tables export to CSV and sync to CRMs on Growth. Enrichment recipes and Claygent prompts must be recreated if you move."},"risks":[{"type":"compliance","severity":"high","note":"Enriching people with emails and phone numbers is personal-data processing; GDPR needs a lawful basis and transparency, and outreach must follow CAN-SPAM, PECR and similar rules. Some enrichment sources rely on scraped LinkedIn data, which violates LinkedIn's terms."},{"type":"sensitive_data","severity":"medium","note":"Contact data is passed to many third-party providers through the waterfall."},{"type":"reliability","severity":"medium","note":"Credit use per record varies by provider; costs can be hard to predict at scale."}],"replacementWorkflows":[{"slug":"prospect-research-with-ai-assistant","title":"Research ~500 target accounts a month with an AI assistant and Google Sheets","page":"/workflows/prospect-research-with-ai-assistant","api":"/api/v1/workflows/prospect-research-with-ai-assistant"}],"workflowsUsingThisTool":[],"overlapsWith":[{"tool":"apollo","name":"Apollo.io","sharedCapabilities":["contact-data","prospect-research","email-sequences"]},{"tool":"linkedin-sales-navigator","name":"LinkedIn Sales Navigator","sharedCapabilities":["prospect-research","contact-data","email-sequences"]},{"tool":"make","name":"Make","sharedCapabilities":["advanced-automation","ai-agents-automation","database-spreadsheet"]},{"tool":"zapier","name":"Zapier","sharedCapabilities":["advanced-automation","ai-agents-automation","database-spreadsheet"]},{"tool":"zoominfo","name":"ZoomInfo","sharedCapabilities":["contact-data","prospect-research","email-sequences"]},{"tool":"chatgpt","name":"ChatGPT","sharedCapabilities":["prospect-research","ai-agents-automation"]},{"tool":"claude","name":"Claude","sharedCapabilities":["prospect-research","ai-agents-automation"]},{"tool":"grok","name":"Grok","sharedCapabilities":["ai-agents-automation","prospect-research"]},{"tool":"hubspot","name":"HubSpot Sales Hub","sharedCapabilities":["email-sequences","ai-agents-automation"]},{"tool":"n8n","name":"n8n","sharedCapabilities":["advanced-automation","ai-agents-automation"]}],"sources":[{"url":"https://www.clay.com/pricing","title":"Clay pricing","accessedAt":"2026-10-13"},{"url":"https://university.clay.com/docs/credits","title":"Clay docs: credits","accessedAt":"2026-10-13"}]},"meta":{"apiVersion":"v1","dataVersion":"1c3df44d0d3f","dataGeneratedAt":"2026-10-13T14:17:48.668Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}