{"data":{"slug":"hubspot","name":"HubSpot Sales Hub","vendor":"HubSpot","category":"crm","summary":"HubSpot's sales CRM, with a free tier and paid seats that add sequences, forecasting and custom reporting.","website":"https://www.hubspot.com/products/sales","pricing":{"model":"freemium","freeTier":true,"pricingUrl":"https://www.hubspot.com/pricing/sales","notes":"Seat types matter: Sales Seats unlock full Sales Hub Professional/Enterprise features; Core Seats give access at the subscription level for other staff; View-Only Seats are free. AI features consume HubSpot credits; extra credits are listed at $0.010 each pay-as-you-go or $10 per 1,000-credit pack. Prices are 'starts at' figures; the first-year cost of Professional or Enterprise includes the onboarding fee.","plans":[{"id":"free","name":"Free","price":{"amount":0,"currency":"USD","period":"month","unit":"account","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["Up to two users","Deals, tasks and activities","Gmail/Outlook integration and meeting scheduling","Three email templates and three snippets"],"evidence":{"status":"verified","sources":[{"url":"https://www.hubspot.com/products/sales","title":"HubSpot Sales Hub product page","accessedAt":"2026-10-13"},{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"starter","name":"Starter","price":{"amount":20,"currency":"USD","period":"month","unit":"seat","billedAnnually":false,"note":"Shown as 'Starts at $20/month per seat' with a limited-time $10 discount for new customers. Billing term not stated on the page checked. Starter uses Core Seats; Sales Seats are not available on Starter."},"monthlyUSD":20,"monthlyCostForSeatsUSD":20,"highlights":["Up to 15 deal pipelines per account","500 HubSpot credits per month","No onboarding fee listed"],"evidence":{"status":"verified","sources":[{"url":"https://www.hubspot.com/products/sales","title":"HubSpot Sales Hub product page","accessedAt":"2026-10-13"},{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"The main pricing page (hubspot.com/pricing/sales) did not render prices for our fetcher; prices were read from the Sales Hub product page."}},{"id":"professional","name":"Professional","price":{"amount":100,"currency":"USD","period":"month","unit":"seat","billedAnnually":false,"oneTimeFeeUSD":1500,"note":"'Starts at $100/month per seat' (Sales Seat). Required one-time onboarding fee of $1,500. Billing term not stated on the page checked."},"monthlyUSD":100,"monthlyCostForSeatsUSD":100,"highlights":["Sequences: 500 email sends per user per day","Default and custom forecasting","Up to 100 custom reports and 100 deal pipelines","3,000 HubSpot credits per month","$1,500 one-time onboarding fee"],"evidence":{"status":"verified","sources":[{"url":"https://www.hubspot.com/products/sales","title":"HubSpot Sales Hub product page","accessedAt":"2026-10-13"},{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"monthlyUSD excludes the onboarding fee. Non-sales users can be given cheaper Core Seats; the catalog lists Smart CRM Professional Core Seats at $50 per seat per month."}},{"id":"enterprise","name":"Enterprise","price":{"amount":150,"currency":"USD","period":"month","unit":"seat","billedAnnually":false,"oneTimeFeeUSD":3500,"note":"'Starts at $150/month per seat' (Sales Seat). Required one-time onboarding fee of $3,500. Billing term not stated on the page checked."},"monthlyUSD":150,"monthlyCostForSeatsUSD":150,"highlights":["Sequences: 1,000 email sends per user per day","Forecasting across team hierarchies","Up to 500 custom reports and 350 deal pipelines","5,000 HubSpot credits per month","$3,500 one-time onboarding fee"],"evidence":{"status":"verified","sources":[{"url":"https://www.hubspot.com/products/sales","title":"HubSpot Sales Hub product page","accessedAt":"2026-10-13"},{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"monthlyUSD excludes the onboarding fee."}}]},"capabilities":[{"capability":"crm-contacts","capabilityName":"Manage contacts and customer records","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":5,"precision":3,"batch":4,"collaboration":4,"reliability":4,"privacy":4},"skill":"none","notes":"Contacts, companies and activity timelines on every plan, including free.","limitations":["Free plan is limited to two users","Custom objects and advanced permissions need higher tiers"],"evidence":{"status":"editorial","sources":[{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}]}},{"capability":"sales-pipeline","capabilityName":"Track a sales pipeline","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":5,"precision":3,"collaboration":4,"reliability":4},"skill":"none","notes":"Deal pipelines on all plans; forecasting is on Professional and Enterprise.","limitations":["Forecasting needs Professional or Enterprise","Pipeline count capped per tier (15 / 100 / 350)"],"evidence":{"status":"editorial","sources":[{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}]}},{"capability":"sales-reporting","capabilityName":"Sales and CRM reporting","fit":"strong","availableOnPlans":"all","scores":{"quality":4,"ease":4,"precision":3,"collaboration":4},"skill":"basic","notes":"Standard dashboards on all plans; custom reports (100 on Professional, 500 on Enterprise).","limitations":["Custom report builder needs Professional or Enterprise","Less flexible than Salesforce for complex cross-object reporting"],"evidence":{"status":"editorial","sources":[{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}]}},{"capability":"email-sequences","capabilityName":"Send sales email sequences","fit":"native","availableOnPlans":["professional","enterprise"],"scores":{"quality":4,"ease":5,"batch":3,"reliability":4},"skill":"none","notes":"Sequences send from the rep's own inbox with tracking.","limitations":["Daily send caps of 500 (Professional) or 1,000 (Enterprise) emails per user","Requires a Sales Seat per sending user"],"evidence":{"status":"editorial","sources":[{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}]}},{"capability":"workflow-automation","capabilityName":"Automate simple app-to-app workflows","fit":"partial","availableOnPlans":["professional","enterprise"],"scores":{"quality":3,"ease":4,"reliability":4},"skill":"basic","notes":"Workflows automate record updates, tasks and notifications inside HubSpot.","limitations":["Mainly automates HubSpot data; cross-app work still needs an automation tool","Tier availability based on editorial review, not confirmed on the pricing page this session"],"evidence":{"status":"editorial","sources":[]}},{"capability":"forms-surveys","capabilityName":"Collect information with forms and surveys","fit":"partial","availableOnPlans":"all","scores":{"quality":3,"ease":5},"skill":"none","notes":"HubSpot forms feed contacts straight into the CRM.","limitations":["Not a full survey tool"],"evidence":{"status":"editorial","sources":[]}},{"capability":"ai-agents-automation","capabilityName":"Run AI agents that complete multi-step tasks","fit":"partial","availableOnPlans":["starter","professional","enterprise"],"scores":{"quality":3,"ease":4,"reliability":3},"skill":"none","notes":"Breeze AI features use the monthly HubSpot credit allowance (500 / 3,000 / 5,000).","limitations":["Credit metering makes heavy AI use a variable cost","Feature set changes often; check the catalog"],"evidence":{"status":"editorial","sources":[{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13"}]}}],"lastReviewed":"2026-10-13","links":{"page":"/tools/hubspot","replaceGuide":"/replace/hubspot","api":"/api/v1/tools/hubspot","markdown":"/tools/hubspot.md"},"aliases":["HubSpot","HubSpot CRM","Sales Hub","HubSpot Sales","Smart CRM"],"tags":["crm","sales","free-crm","sequences","smb","breeze"],"description":"Sales Hub sits on HubSpot's Smart CRM. The free tools cover contacts, deals, tasks, email integration and meeting scheduling for a small team. Starter adds more pipelines and limits. Professional and Enterprise need a paid Sales Seat per salesperson and add sequences, forecasting, custom reports and more automation. Professional and Enterprise also carry a required one-time onboarding fee. Other staff can use cheaper Core Seats or free View-Only Seats.","whyPeoplePay":["An easy CRM that sales and marketing can share without much admin work.","Email sequences, meeting links and tracking built into the CRM on Professional and up.","Forecasting and custom reports for sales managers.","Tight connection to HubSpot Marketing Hub and Service Hub data.","A large app marketplace and many agencies that know HubSpot."],"hardToReplace":["One shared contact timeline across marketing, sales and service if the company also uses other HubSpot hubs.","Ease of use: reps adopt it with little training, which many cheaper or more powerful CRMs cannot claim.","Built-in sequences, meeting scheduling and email tracking that would otherwise need two or three separate tools."],"dataPortability":{"rating":"moderate","notes":"Contacts, companies, deals and activities export to CSV, and there is a full API. Workflows, sequences, reports and email templates do not move cleanly to other CRMs."},"risks":[{"type":"vendor_lock_in","severity":"medium","note":"Companies using several HubSpot hubs depend on the shared timeline and cross-hub automation."},{"type":"migration_complexity","severity":"medium","note":"Sequences, workflows and reports must be rebuilt by hand when switching."},{"type":"compliance","severity":"medium","note":"Sequences send outbound sales email; senders must follow CAN-SPAM, GDPR/PECR and similar rules, including opt-outs."},{"type":"functionality_loss","severity":"low","note":"Teams that only use contacts and a simple pipeline can often move to a cheaper CRM with little loss."}],"replacementWorkflows":[{"slug":"small-business-crm-in-google-sheets","title":"Run a small-business CRM in Google Sheets with AI-written Apps Script","page":"/workflows/small-business-crm-in-google-sheets","api":"/api/v1/workflows/small-business-crm-in-google-sheets"}],"workflowsUsingThisTool":[],"overlapsWith":[{"tool":"pipedrive","name":"Pipedrive","sharedCapabilities":["sales-pipeline","crm-contacts","sales-reporting","email-sequences","workflow-automation"]},{"tool":"salesforce","name":"Salesforce Sales Cloud","sharedCapabilities":["crm-contacts","sales-pipeline","sales-reporting","workflow-automation","ai-agents-automation"]},{"tool":"apollo","name":"Apollo.io","sharedCapabilities":["email-sequences","crm-contacts","sales-pipeline","workflow-automation"]},{"tool":"airtable","name":"Airtable","sharedCapabilities":["forms-surveys","workflow-automation","crm-contacts"]},{"tool":"n8n","name":"n8n","sharedCapabilities":["workflow-automation","ai-agents-automation","forms-surveys"]},{"tool":"zapier","name":"Zapier","sharedCapabilities":["workflow-automation","ai-agents-automation","forms-surveys"]},{"tool":"clay","name":"Clay","sharedCapabilities":["ai-agents-automation","email-sequences"]},{"tool":"docusign","name":"DocuSign eSignature","sharedCapabilities":["forms-surveys","workflow-automation"]},{"tool":"google-workspace","name":"Google Workspace","sharedCapabilities":["forms-surveys","workflow-automation"]},{"tool":"linkedin-sales-navigator","name":"LinkedIn Sales Navigator","sharedCapabilities":["crm-contacts","email-sequences"]}],"sources":[{"url":"https://www.hubspot.com/products/sales","title":"HubSpot Sales Hub product page","accessedAt":"2026-10-13"},{"url":"https://legal.hubspot.com/hubspot-product-and-services-catalog","title":"HubSpot Product & Services Catalog","accessedAt":"2026-10-13","note":"Seat types, onboarding fees, credits and per-tier limits."},{"url":"https://www.hubspot.com/pricing/sales","title":"HubSpot Sales Hub pricing","accessedAt":"2026-10-13","note":"Did not render prices for our fetcher."}]},"meta":{"apiVersion":"v1","dataVersion":"b50ff0897461","dataGeneratedAt":"2026-10-13T15:03:29.611Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}