{"data":{"slug":"kit","name":"Kit (formerly ConvertKit)","vendor":"Kit (ConvertKit LLC)","category":"email_marketing","summary":"Email marketing for creators, priced by subscriber count, with a free plan up to 10,000 subscribers.","website":"https://kit.com","pricing":{"model":"freemium","freeTier":true,"pricingUrl":"https://kit.com/pricing","notes":"Prices shown for 1,000 email subscribers and scale with list size. Yearly billing shown as saving 17%. Promo at verification: extra 25% off the first year of Pro ($50/mo, $593 first year), renewing at the standard rate.","plans":[{"id":"free","name":"Free","price":{"amount":0,"currency":"USD","period":"month","unit":"account","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["Up to 10,000 subscribers","Unlimited broadcasts"],"evidence":{"status":"verified","sources":[{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US)","accessedAt":"2026-10-14","note":"Free $0/mo, up to 10,000 subscribers."}],"verifiedAt":"2026-10-14","verifiedBy":"agent:grok-bot-catalog"}},{"id":"creator","name":"Creator","price":{"amount":390,"currency":"USD","period":"year","unit":"account","billedAnnually":true,"monthlyBillingUSD":39,"note":"$390 billed yearly ($33/mo shown) at the 1,000-subscriber tier; monthlyUSD = 390/12. $39/mo billed monthly. Price rises with subscriber count."},"monthlyUSD":32.5,"monthlyCostForSeatsUSD":32.5,"highlights":["Unlimited visual automations","Unlimited email sequences"],"evidence":{"status":"verified","sources":[{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US)","accessedAt":"2026-10-14","note":"Creator $33/mo, $390 billed yearly, at 1,000 subscribers."},{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US), monthly billing screenshot","accessedAt":"2026-10-14","note":"Creator $39/mo billed monthly at 1,000 subscribers. Screenshots: https://github.com/zarif3624/onelesstool/blob/13f1e203a7dd54abee8ea39d46d5f320e179868c/evidence/kit/kit-us-pricing-monthly-2026-10-14.png and https://github.com/zarif3624/onelesstool/blob/13f1e203a7dd54abee8ea39d46d5f320e179868c/evidence/kit/kit-us-pricing-annual-2026-10-14.png"}],"verifiedAt":"2026-10-14","verifiedBy":"agent:grok-bot-catalog"}},{"id":"pro","name":"Pro","price":{"amount":null,"currency":"USD","period":"month","unit":"account","billedAnnually":true,"monthlyBillingUSD":79,"note":"$79/mo billed monthly at 1,000 subscribers. Yearly: only a first-year promo total ($593) is stated, not the regular annual total, so monthlyUSD stays null. Regular yearly rate shown as $66/mo (rounded)."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["Unlimited users","Engagement analytics"],"evidence":{"status":"unverified","sources":[{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US)","accessedAt":"2026-10-14","note":"Pro shown as $66 struck through, $50/mo, $593 billed first year (limited-time 25% off first year)."},{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US), monthly billing screenshot","accessedAt":"2026-10-14","note":"Pro $79/mo billed monthly at 1,000 subscribers. Screenshots: https://github.com/zarif3624/onelesstool/blob/13f1e203a7dd54abee8ea39d46d5f320e179868c/evidence/kit/kit-us-pricing-monthly-2026-10-14.png and https://github.com/zarif3624/onelesstool/blob/13f1e203a7dd54abee8ea39d46d5f320e179868c/evidence/kit/kit-us-pricing-annual-2026-10-14.png"}],"notes":"monthlyUSD left null: only a promotional first-year annual total is stated. Month-to-month price ($79) is recorded in monthlyBillingUSD."}}]},"capabilities":[{"capability":"email-marketing","capabilityName":"Send email newsletters and campaigns","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":5,"reliability":4},"skill":"none","notes":"Newsletters, broadcasts, forms and automations are the core product.","limitations":["Prices scale with subscriber count","Automations require Creator"],"evidence":{"status":"editorial","sources":[{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US)","accessedAt":"2026-10-14","note":"Plan features read on the US pricing page."}],"notes":"Scores are editorial."}}],"lastReviewed":"2026-10-14","links":{"page":"/tools/kit","replaceGuide":"/replace/kit","api":"/api/v1/tools/kit","markdown":"/tools/kit.md"},"aliases":["ConvertKit","Kit email"],"tags":["email marketing","newsletters","creators","automations"],"description":"Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, landing pages, forms, automations and selling digital products. Prices scale with subscriber count. Free covers up to 10,000 subscribers with broadcasts; Creator adds automations and sequences; Pro adds analytics, unlimited users and referrals.","whyPeoplePay":["Visual automations and email sequences","Removing Kit branding","Growing subscriber list beyond plan tiers"],"hardToReplace":["Automations and sequences built around the subscriber list","Landing pages and forms embedded on sites"],"dataPortability":{"rating":"easy","notes":"Subscriber lists export as CSV; automations and templates must be rebuilt elsewhere."},"risks":[{"type":"functionality_loss","severity":"medium","note":"Automations and sequences stop on downgrade to Free."}],"replacementWorkflows":[],"workflowsUsingThisTool":[],"overlapsWith":[{"tool":"mailchimp","name":"Mailchimp","sharedCapabilities":["email-marketing"]},{"tool":"salesforce","name":"Salesforce Sales Cloud","sharedCapabilities":["email-marketing"]},{"tool":"squarespace","name":"Squarespace","sharedCapabilities":["email-marketing"]},{"tool":"wix","name":"Wix","sharedCapabilities":["email-marketing"]}],"sources":[{"url":"https://kit.com/pricing?country=US","title":"Kit pricing (US)","accessedAt":"2026-10-14","note":"Plans and prices (1,000-subscriber tier) read on the US pricing page."}]},"meta":{"apiVersion":"v1","dataVersion":"b67d24666d6c","dataGeneratedAt":"2026-10-14T02:54:32.643Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}