{"data":{"slug":"looker-studio","name":"Looker Studio","vendor":"Google","category":"analytics","summary":"Google's free drag-and-drop reporting tool for dashboards on Sheets, Google Analytics, Ads, BigQuery and more; now branded Data Studio again.","website":"https://cloud.google.com/data-studio","pricing":{"model":"freemium","freeTier":true,"pricingUrl":"https://cloud.google.com/data-studio","notes":"Google's page now uses the Data Studio name for what was Looker Studio. Some third-party connectors charge their own fees.","plans":[{"id":"free","name":"Data Studio (self-service)","price":{"amount":0,"currency":"USD","period":"month","unit":"account","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["No charge for creators and report viewers","1,400+ data sources via connectors","Sharing and collaboration"],"evidence":{"status":"verified","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"pro","name":"Data Studio Pro","price":{"amount":9,"currency":"USD","period":"month","unit":"seat","billedAnnually":false,"note":"Per user per project per month; Google says Pro pricing varies with subscription length."},"monthlyUSD":9,"monthlyCostForSeatsUSD":9,"highlights":["Team content management","Google Cloud support","System administration","Customer-managed encryption keys (CMEK)"],"evidence":{"status":"verified","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}}]},"capabilities":[{"capability":"dashboards","capabilityName":"Build dashboards from spreadsheets and data","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":4,"precision":3,"batch":3,"collaboration":4,"brandConsistency":3,"reliability":4,"privacy":4},"skill":"basic","notes":"Drag-and-drop reports with filters, multiple pages and sharing.","limitations":["Can be slow on large or blended data sources","Less calculation depth than Tableau or Power BI"],"evidence":{"status":"editorial","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"notes":"Feature existence checked on the cited vendor page; scores are editorial judgement."}},{"capability":"sales-reporting","capabilityName":"Sales and CRM reporting","fit":"strong","availableOnPlans":"all","scores":{"quality":3,"ease":4,"precision":3,"collaboration":4,"reliability":4},"skill":"basic","notes":"Good for marketing and sales reporting, especially on Google data.","limitations":["CRM data often needs a paid third-party connector"],"evidence":{"status":"editorial","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"notes":"Editorial judgement."}},{"capability":"data-analysis","capabilityName":"Analyse data and spreadsheets","fit":"partial","availableOnPlans":"all","scores":{"quality":3,"ease":4,"precision":2},"skill":"basic","notes":"Calculated fields, filters and blending.","limitations":["Not built for ad-hoc data cleaning or modelling"],"evidence":{"status":"editorial","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"notes":"Editorial judgement."}},{"capability":"ai-chat-assistant","capabilityName":"General-purpose AI assistant","fit":"workaround","availableOnPlans":"all","scores":{"quality":3,"ease":2},"skill":"technical","notes":"Conversational agents built in BigQuery can be used inside Data Studio for natural-language data questions.","limitations":["Needs BigQuery and technical setup","Only answers questions about connected data"],"evidence":{"status":"editorial","sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}],"notes":"Feature existence checked on the cited vendor page; scores are editorial judgement."}}],"lastReviewed":"2026-10-13","links":{"page":"/tools/looker-studio","replaceGuide":"/replace/looker-studio","api":"/api/v1/tools/looker-studio","markdown":"/tools/looker-studio.md"},"aliases":["Data Studio","Google Data Studio","Looker Studio Pro","Data Studio Pro"],"tags":["dashboards","reporting","google","free","bi","marketing-reporting"],"description":"Looker Studio builds interactive reports and dashboards from many data sources, including Google Sheets, Google Ads, Google Analytics and BigQuery. The self-service version is free for creators and viewers. The Pro tier adds team content management, Google Cloud support and admin features. As of this review Google's product page uses the name Data Studio, and the old Looker Studio URL redirects there.","whyPeoplePay":["Pro adds team workspaces so reports are owned by the organisation, not individuals","Google Cloud support and administration","Enterprise security such as customer-managed encryption keys on Pro"],"hardToReplace":["Free native connectors for Google Ads, Analytics, Sheets and BigQuery","Existing client and marketing reports built on Looker Studio templates"],"dataPortability":{"rating":"moderate","notes":"Data stays in your sources; charts can be exported to CSV, Sheets or PDF. Report layouts cannot be exported to other BI tools."},"risks":[{"type":"collaboration","severity":"medium","note":"On the free tier, reports are owned by individual accounts; staff departures can orphan reports (Pro's team content management addresses this)."},{"type":"reliability","severity":"low","note":"Free tier has no SLA or formal support."}],"replacementWorkflows":[],"workflowsUsingThisTool":[{"slug":"dashboards-from-spreadsheets","title":"Replace Tableau Creator seats with Data Studio (Looker Studio) dashboards on Google Sheets","page":"/workflows/dashboards-from-spreadsheets","api":"/api/v1/workflows/dashboards-from-spreadsheets"}],"overlapsWith":[{"tool":"tableau","name":"Tableau","sharedCapabilities":["dashboards","data-analysis","sales-reporting","ai-chat-assistant"]},{"tool":"google-workspace","name":"Google Workspace","sharedCapabilities":["data-analysis","dashboards","ai-chat-assistant"]},{"tool":"microsoft-365","name":"Microsoft 365","sharedCapabilities":["data-analysis","dashboards","ai-chat-assistant"]},{"tool":"airtable","name":"Airtable","sharedCapabilities":["dashboards","data-analysis"]},{"tool":"chatgpt","name":"ChatGPT","sharedCapabilities":["ai-chat-assistant","data-analysis"]},{"tool":"claude","name":"Claude","sharedCapabilities":["ai-chat-assistant","data-analysis"]},{"tool":"cursor","name":"Cursor","sharedCapabilities":["ai-chat-assistant","dashboards"]},{"tool":"gemini","name":"Google Gemini","sharedCapabilities":["ai-chat-assistant","data-analysis"]},{"tool":"microsoft-365-copilot","name":"Microsoft 365 Copilot","sharedCapabilities":["ai-chat-assistant","data-analysis"]},{"tool":"notion","name":"Notion","sharedCapabilities":["ai-chat-assistant","dashboards"]}],"sources":[{"url":"https://cloud.google.com/data-studio","title":"Data Studio (formerly Looker Studio) – Google Cloud","accessedAt":"2026-10-13","note":"cloud.google.com/looker-studio redirects here; page includes pricing section."}]},"meta":{"apiVersion":"v1","dataVersion":"b50ff0897461","dataGeneratedAt":"2026-10-13T15:03:29.611Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}