{"data":{"slug":"mailchimp","name":"Mailchimp","vendor":"Intuit","category":"email_marketing","summary":"Email marketing and newsletters, priced by number of contacts.","website":"https://mailchimp.com","pricing":{"model":"freemium","freeTier":true,"pricingUrl":"https://mailchimp.com/pricing/marketing/","notes":"Prices scale with the number of contacts; the page defaults to 0-500 contacts and shows only 'starts at' prices for paid plans. 15% off is offered on 10,000+ contacts. Email & SMS and Transactional pricing are separate and not recorded.","plans":[{"id":"free","name":"Free","price":{"amount":0,"currency":"USD","period":"month","unit":"account","billedAnnually":false},"monthlyUSD":0,"monthlyCostForSeatsUSD":0,"highlights":["Under 250 contacts"],"evidence":{"status":"verified","sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"'Under 250 contacts? It's free.'"}],"verifiedAt":"2026-10-14","verifiedBy":"agent:grok-bot-catalog"}},{"id":"essentials","name":"Essentials","price":{"amount":null,"currency":"USD","period":"month","unit":"account","billedAnnually":false,"note":"Shown only as 'starts at $13/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A 14-day free trial is offered."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["3 seats","3 audiences","Monthly email sends 10x contacts"],"evidence":{"status":"unverified","sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"Essentials: 'Then, starts at $13/month' (0-500 contacts)."}],"notes":"Price left null: only a 'starts at' price is shown."}},{"id":"standard","name":"Standard","price":{"amount":null,"currency":"USD","period":"month","unit":"account","billedAnnually":false,"note":"Shown only as 'starts at $20/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A 14-day free trial is offered."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["5 seats","5 audiences","Monthly email sends 12x contacts"],"evidence":{"status":"unverified","sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"Standard: 'Then, starts at $20/month' (0-500 contacts)."}],"notes":"Price left null: only a 'starts at' price is shown."}},{"id":"premium","name":"Premium","price":{"amount":null,"currency":"USD","period":"month","unit":"account","billedAnnually":false,"note":"Shown only as 'starts at $350/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A promotion of $297.50/month for 12 months was shown and is not recorded."},"monthlyUSD":null,"monthlyCostForSeatsUSD":null,"highlights":["Unlimited users","Unlimited audiences","Monthly email sends 15x contacts"],"evidence":{"status":"unverified","sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"Premium: 'Then, starts at $350/month' (0-500 contacts)."}],"notes":"Price left null: only a 'starts at' price is shown."}}]},"capabilities":[{"capability":"email-marketing","capabilityName":"Send email newsletters and campaigns","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":4,"reliability":4},"skill":"basic","notes":"Campaigns, newsletters and audience management are the core product.","limitations":["Free is limited to under 250 contacts","Cost rises with contact count"],"evidence":{"status":"editorial","sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"Plan features read on the US pricing page."}],"notes":"Scores are editorial."}}],"lastReviewed":"2026-10-14","links":{"page":"/tools/mailchimp","replaceGuide":"/replace/mailchimp","api":"/api/v1/tools/mailchimp","markdown":"/tools/mailchimp.md"},"aliases":["Intuit Mailchimp"],"tags":["email marketing","newsletters","automations","sms"],"description":"Mailchimp sends email campaigns and newsletters to audiences of contacts, with automations and forms. It is free under 250 contacts; paid plans (Essentials, Standard, Premium) scale with contact count and add seats, audiences and higher send limits. Mailchimp is owned by Intuit.","whyPeoplePay":["More contacts and monthly sends","More seats and audiences","Automations and AI features on Standard and above"],"hardToReplace":["Existing audiences, segments and signup forms","Sender reputation and deliverability history on your domain"],"dataPortability":{"rating":"easy","notes":"Contacts can be exported as CSV; templates, automations and signup forms must be rebuilt elsewhere."},"risks":[{"type":"migration_complexity","severity":"medium","note":"Automations, segments and signup forms have to be recreated when moving providers."}],"replacementWorkflows":[],"workflowsUsingThisTool":[],"overlapsWith":[{"tool":"salesforce","name":"Salesforce Sales Cloud","sharedCapabilities":["email-marketing"]},{"tool":"squarespace","name":"Squarespace","sharedCapabilities":["email-marketing"]},{"tool":"wix","name":"Wix","sharedCapabilities":["email-marketing"]}],"sources":[{"url":"https://mailchimp.com/pricing/marketing/?country=US","title":"Mailchimp marketing pricing (US)","accessedAt":"2026-10-14","note":"Plans and 'starts at' prices read on the US pricing page at 0-500 contacts."}]},"meta":{"apiVersion":"v1","dataVersion":"bee645ac6270","dataGeneratedAt":"2026-10-13T19:09:57.743Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}