{"data":{"slug":"pipedrive","name":"Pipedrive","vendor":"Pipedrive","category":"crm","summary":"A pipeline-first CRM for small and mid-size sales teams, priced per seat across four plans.","website":"https://www.pipedrive.com/","pricing":{"model":"subscription","freeTier":false,"pricingUrl":"https://www.pipedrive.com/pricing","notes":"Prices are per seat per month billed annually. All plans have a 14-day free trial with no card required. The English pricing page returned HTTP 403 to our fetcher, so figures were read from the same page in another locale, which listed US$ prices.","plans":[{"id":"lite","name":"Lite","price":{"amount":14,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"US$168 per seat per year. Monthly billing costs more (page says annual saves up to 26%)."},"monthlyUSD":14,"monthlyCostForSeatsUSD":14,"highlights":["Lead, deal, contact and pipeline management","AI report generation","500+ integrations"],"evidence":{"status":"verified","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13","note":"Page served in a non-English locale but showed US$ prices."}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research","notes":"Monthly-billing price was not captured."}},{"id":"growth","name":"Growth","price":{"amount":24,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"US$288 per seat per year."},"monthlyUSD":24,"monthlyCostForSeatsUSD":24,"highlights":["Email automation and follow-up sequences","Full email sync with open and click tracking","Forecast and recurring-revenue reports","Meeting scheduling"],"evidence":{"status":"verified","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"premium","name":"Premium","price":{"amount":49,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"US$588 per seat per year."},"monthlyUSD":49,"monthlyCostForSeatsUSD":49,"highlights":["LeadBooster lead generation and routing","Lead scoring and company data enrichment","Quotes, contracts and e-signatures","Custom fields and permissions"],"evidence":{"status":"verified","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}},{"id":"ultimate","name":"Ultimate","price":{"amount":69,"currency":"USD","period":"month","unit":"seat","billedAnnually":true,"note":"US$828 per seat per year."},"monthlyUSD":69,"monthlyCostForSeatsUSD":69,"highlights":["Advanced account security (IP and time-based access limits)","Phone and email enrichment","Sandbox accounts","Extended phone support"],"evidence":{"status":"verified","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}],"verifiedAt":"2026-10-13","verifiedBy":"agent:claude-research"}}]},"capabilities":[{"capability":"sales-pipeline","capabilityName":"Track a sales pipeline","fit":"native","availableOnPlans":"all","scores":{"quality":5,"ease":5,"precision":3,"collaboration":4,"reliability":4},"skill":"none","notes":"The product's core. Forecast reports start on Growth.","limitations":["Forecasting is simpler than enterprise CRMs"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"crm-contacts","capabilityName":"Manage contacts and customer records","fit":"native","availableOnPlans":"all","scores":{"quality":4,"ease":5,"precision":3,"collaboration":4,"reliability":4},"skill":"none","notes":null,"limitations":["Custom fields and permissions are fuller from Premium"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"sales-reporting","capabilityName":"Sales and CRM reporting","fit":"strong","availableOnPlans":"all","scores":{"quality":3,"ease":4,"precision":3},"skill":"none","notes":"AI report generation on all plans; forecast and recurring-revenue reports from Growth.","limitations":["Less depth than Salesforce or HubSpot Enterprise reporting"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"email-sequences","capabilityName":"Send sales email sequences","fit":"partial","availableOnPlans":["growth","premium","ultimate"],"scores":{"quality":3,"ease":4,"batch":2},"skill":"none","notes":"Follow-up sequences and email automation from Growth; good for follow-ups, not high-volume cold outbound.","limitations":["Not a dedicated outbound sequencing platform"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"workflow-automation","capabilityName":"Automate simple app-to-app workflows","fit":"partial","availableOnPlans":"all","scores":{"quality":3,"ease":4},"skill":"basic","notes":"Built-in automations for deal and activity updates; limits differ by plan.","limitations":["Per-plan automation limits were not checked this session","Cross-app automation still needs an automation tool"],"evidence":{"status":"editorial","sources":[]}},{"capability":"contact-data","capabilityName":"Find verified contact data (emails, phones)","fit":"partial","availableOnPlans":["premium","ultimate"],"scores":{"quality":3,"ease":4},"skill":"none","notes":"Company data enrichment on Premium; phone and email enrichment on Ultimate.","limitations":["Enrichment of existing records, not a large searchable prospect database","Coverage and accuracy not independently checked"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"proposals","capabilityName":"Create client proposals and quotes","fit":"partial","availableOnPlans":["premium","ultimate"],"scores":{"quality":3,"ease":4},"skill":"none","notes":"Quotes and contracts from deal data.","limitations":["Basic design control compared with dedicated proposal tools"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}},{"capability":"e-signature","capabilityName":"Collect legally binding e-signatures","fit":"partial","availableOnPlans":["premium","ultimate"],"scores":{"quality":3,"ease":4},"skill":"none","notes":null,"limitations":["Fine for sales contracts; not a full e-signature suite"],"evidence":{"status":"editorial","sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]}}],"lastReviewed":"2026-10-13","links":{"page":"/tools/pipedrive","replaceGuide":"/replace/pipedrive","api":"/api/v1/tools/pipedrive","markdown":"/tools/pipedrive.md"},"aliases":["Pipedrive CRM","LeadBooster"],"tags":["crm","sales","pipeline","smb","visual-pipeline"],"description":"Pipedrive is built around a visual deal pipeline. Reps drag deals between stages and get reminders for the next activity. Lite covers contacts, deals and pipelines. Growth adds email sync, tracking and follow-up sequences. Premium adds lead generation (LeadBooster), lead scoring, quotes and e-signatures. Ultimate adds stronger security and phone and email enrichment. There is no free plan, only a 14-day trial.","whyPeoplePay":["A clear, visual pipeline that reps actually keep up to date.","Low admin overhead compared with enterprise CRMs.","Email sync, tracking and simple follow-up sequences from the Growth plan.","Activity reminders that keep deals from going stale.","A large integration marketplace (500+ integrations listed)."],"hardToReplace":["Rep adoption: a simple pipeline that people use daily is worth more than a powerful CRM they ignore.","Deal history, activity logs and email threads accumulated per deal over years.","Low cost per seat for a real multi-user CRM with permissions and reporting."],"dataPortability":{"rating":"easy","notes":"Deals, people, organisations and activities export to CSV/Excel, and there is a public API. Automations and custom setups must be rebuilt elsewhere."},"risks":[{"type":"functionality_loss","severity":"low","note":"Most features have equivalents in other SMB CRMs; the main loss is rep familiarity."},{"type":"compliance","severity":"low","note":"Enrichment and outbound email features process personal data; users remain responsible for GDPR and CAN-SPAM compliance."},{"type":"migration_complexity","severity":"low","note":"Data exports cleanly; automations and email templates need rebuilding."}],"replacementWorkflows":[{"slug":"small-business-crm-in-google-sheets","title":"Run a small-business CRM in Google Sheets with AI-written Apps Script","page":"/workflows/small-business-crm-in-google-sheets","api":"/api/v1/workflows/small-business-crm-in-google-sheets"}],"workflowsUsingThisTool":[],"overlapsWith":[{"tool":"apollo","name":"Apollo.io","sharedCapabilities":["contact-data","email-sequences","crm-contacts","sales-pipeline","workflow-automation"]},{"tool":"hubspot","name":"HubSpot Sales Hub","sharedCapabilities":["crm-contacts","sales-pipeline","sales-reporting","email-sequences","workflow-automation"]},{"tool":"salesforce","name":"Salesforce Sales Cloud","sharedCapabilities":["crm-contacts","sales-pipeline","sales-reporting","workflow-automation","proposals"]},{"tool":"docusign","name":"DocuSign eSignature","sharedCapabilities":["e-signature","proposals","workflow-automation"]},{"tool":"linkedin-sales-navigator","name":"LinkedIn Sales Navigator","sharedCapabilities":["contact-data","crm-contacts","email-sequences"]},{"tool":"zoominfo","name":"ZoomInfo","sharedCapabilities":["contact-data","workflow-automation","email-sequences"]},{"tool":"airtable","name":"Airtable","sharedCapabilities":["workflow-automation","crm-contacts"]},{"tool":"clay","name":"Clay","sharedCapabilities":["contact-data","email-sequences"]},{"tool":"google-workspace","name":"Google Workspace","sharedCapabilities":["workflow-automation","e-signature"]},{"tool":"pandadoc","name":"PandaDoc","sharedCapabilities":["proposals","e-signature"]}],"sources":[{"url":"https://www.pipedrive.com/pricing","title":"Pipedrive pricing","accessedAt":"2026-10-13"}]},"meta":{"apiVersion":"v1","dataVersion":"0bc3fed5c4bf","dataGeneratedAt":"2026-10-13T14:25:53.236Z","docs":"/docs/api","evidenceLegend":"/docs/data-model#evidence","disclaimer":"Prices and capabilities change. Check each item's evidence status and verification date. Savings are estimates, not guarantees."}}