# Manage contacts and customer records

A shared record of customers, leads and companies with notes, history and ownership.

Synonyms: crm, customer database, contact management, customer list, client list, leads list, rolodex

| Tool | Fit | Skill | Cheapest plan with it | Evidence |
|---|---|---|---|---|
| HubSpot Sales Hub | native | none | Free $0 | verified |
| Salesforce Sales Cloud | native | basic | Free Suite $0 | verified |
| Pipedrive | native | none | Lite $14 | verified |
| Apollo.io | partial | none | Free $0 | verified |
| LinkedIn Sales Navigator | partial | none | Core $89.99 | verified |
| Airtable | workaround | basic | Free $0 | verified |

## Workflows
- [Run a small-business CRM in Google Sheets with AI-written Apps Script](https://onelesstool.com/workflows/small-business-crm-in-google-sheets.md)