# Research prospects and accounts

Gather context about target companies and people — what they do, recent news, fit signals — to qualify and personalise outreach.

Synonyms: prospecting, lead research, account research, company research, sales research, enrichment, lead qualification, icp research, clay

| Tool | Fit | Skill | Cheapest plan with it | Evidence |
|---|---|---|---|---|
| Clay | native | basic | Free $0 | verified |
| LinkedIn Sales Navigator | native | none | Core $89.99 | verified |
| ZoomInfo | native | none | unknown |  |
| Apollo.io | strong | none | Free $0 | verified |
| Perplexity | strong | none | Pro $17 | verified |
| ChatGPT | partial | none | Free $0 | verified |
| Claude | partial | none | Free $0 | verified |
| Grok | partial | none | Free $0 | verified |

## Workflows
- [Research ~500 target accounts a month with an AI assistant and Google Sheets](https://onelesstool.com/workflows/prospect-research-with-ai-assistant.md)