# Kit (formerly ConvertKit)

> Email marketing for creators, priced by subscriber count, with a free plan up to 10,000 subscribers.

Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, landing pages, forms, automations and selling digital products. Prices scale with subscriber count. Free covers up to 10,000 subscribers with broadcasts; Creator adds automations and sequences; Pro adds analytics, unlimited users and referrals.

- Vendor: Kit (ConvertKit LLC)
- Website: https://kit.com
- Category: email_marketing
- Free plan: yes
- Last reviewed: 2026-10-14
- Canonical: https://onelesstool.com/tools/kit
- JSON: https://onelesstool.com/api/v1/tools/kit

## Plans

| Plan | USD | Unit | Evidence | Source |
|---|---|---|---|---|
| Free | $0 | account/month | verified 2026-10-14 | https://kit.com/pricing?country=US |
| Creator | $32.5 (annual billing) | account/month | verified 2026-10-14 | https://kit.com/pricing?country=US |
| Pro | not listed (annual billing) | account/month | unverified | https://kit.com/pricing?country=US |

## Capabilities

| Capability | Fit | Plans | Limitations |
|---|---|---|---|
| Send email newsletters and campaigns (`email-marketing`) | native | all | Prices scale with subscriber count; Automations require Creator |

## Why people pay for it

- Visual automations and email sequences
- Removing Kit branding
- Growing subscriber list beyond plan tiers

## Reasons to keep paying

- Automations and sequences built around the subscriber list
- Landing pages and forms embedded on sites

## Risks

- **functionality_loss** (medium): Automations and sequences stop on downgrade to Free.

Data portability: easy — Subscriber lists export as CSV; automations and templates must be rebuilt elsewhere.

## Sources

- Kit pricing (US): https://kit.com/pricing?country=US (accessed 2026-10-14)