# Mailchimp

> Email marketing and newsletters, priced by number of contacts.

Mailchimp sends email campaigns and newsletters to audiences of contacts, with automations and forms. It is free under 250 contacts; paid plans (Essentials, Standard, Premium) scale with contact count and add seats, audiences and higher send limits. Mailchimp is owned by Intuit.

- Vendor: Intuit
- Website: https://mailchimp.com
- Category: email_marketing
- Free plan: yes
- Last reviewed: 2026-10-14
- Canonical: https://onelesstool.com/tools/mailchimp
- JSON: https://onelesstool.com/api/v1/tools/mailchimp

## Plans

| Plan | USD | Unit | Evidence | Source |
|---|---|---|---|---|
| Free | $0 | account/month | verified 2026-10-14 | https://mailchimp.com/pricing/marketing/?country=US |
| Essentials | not listed | account/month | unverified | https://mailchimp.com/pricing/marketing/?country=US |
| Standard | not listed | account/month | unverified | https://mailchimp.com/pricing/marketing/?country=US |
| Premium | not listed | account/month | unverified | https://mailchimp.com/pricing/marketing/?country=US |

## Capabilities

| Capability | Fit | Plans | Limitations |
|---|---|---|---|
| Send email newsletters and campaigns (`email-marketing`) | native | all | Free is limited to under 250 contacts; Cost rises with contact count |

## Why people pay for it

- More contacts and monthly sends
- More seats and audiences
- Automations and AI features on Standard and above

## Reasons to keep paying

- Existing audiences, segments and signup forms
- Sender reputation and deliverability history on your domain

## Risks

- **migration_complexity** (medium): Automations, segments and signup forms have to be recreated when moving providers.

Data portability: easy — Contacts can be exported as CSV; templates, automations and signup forms must be rebuilt elsewhere.

## Sources

- Mailchimp marketing pricing (US): https://mailchimp.com/pricing/marketing/?country=US (accessed 2026-10-14)