# Wix

> Drag-and-drop website builder with hosting, a free tier and add-on business apps.

Wix is a hosted website builder with a free-form editor, templates and AI site creation. A free plan exists with Wix branding; paid plans add a custom domain, more storage, collaborators and commerce features. Wix Studio is a separate offering for agencies.

- Vendor: Wix.com Ltd.
- Website: https://www.wix.com
- Category: website_builder
- Free plan: yes
- Last reviewed: 2026-10-13
- Canonical: https://onelesstool.com/tools/wix
- JSON: https://onelesstool.com/api/v1/tools/wix

## Plans

| Plan | USD | Unit | Evidence | Source |
|---|---|---|---|---|
| Free | $0 | account/month | verified 2026-10-13 | https://www.wix.com/plans |
| Light | $17 (annual billing) | account/month | verified 2026-10-13 | https://www.wix.com/plans |
| Core | $29 (annual billing) | account/month | verified 2026-10-13 | https://www.wix.com/plans |
| Business | $39 (annual billing) | account/month | verified 2026-10-13 | https://www.wix.com/plans |
| Business Elite | $159 (annual billing) | account/month | verified 2026-10-13 | https://www.wix.com/plans |
| Enterprise | not listed | account/month | verified 2026-10-13 | https://www.wix.com/plans |

## Capabilities

| Capability | Fit | Plans | Limitations |
|---|---|---|---|
| Build a business website (`website-building`) | native | all | Free plan shows Wix ads and uses a Wix subdomain; Switching templates after launch is difficult |
| Host a website (`website-hosting`) | native | light, core, business, business-elite, enterprise | Cannot move the site to another host; Storage caps per plan |
| Let non-developers edit website content (`website-cms`) | strong | all | Collaborator limits per plan (2 on Light) |
| Collect information with forms and surveys (`forms-surveys`) | partial | all | Limited logic; Responses stay in Wix unless exported or automated |
| Send email newsletters and campaigns (`email-marketing`) | partial | all | Campaign limits per plan; Less capable than dedicated email platforms |

## Why people pay for it

- Remove Wix ads and use a custom domain
- Accept payments and run an online store
- More storage and collaborators
- Bookings, marketing and business apps in one place

## Reasons to keep paying

- Bookings, store, marketing and site live in one dashboard
- Very flexible drag-and-drop layout for non-technical owners
- Large app market for add-on features

## Risks

- **vendor_lock_in** (high): Site design cannot leave Wix.
- **migration_complexity** (medium): Moving away means rebuilding pages and setting up redirects.

Data portability: hard — Sites cannot be exported as code or moved to another host. Store products, contacts and CMS collections can be exported as CSV, but the design must be rebuilt.

## Replacement workflows

- [Build and host a small business website with AI coding tools instead of Webflow, Squarespace or Wix](https://onelesstool.com/workflows/business-website-with-ai-coding.md)

## Sources

- Wix pricing plans: https://www.wix.com/plans (accessed 2026-10-13)