Capability · 6 solutions compared
Manage contacts and customer records
A shared record of customers, leads and companies with notes, history and ownership.
People ask: “I need to build a CRM for my small business” · “track my clients in one place”
Buy nothing: HubSpot Sales Hub, Salesforce Sales Cloud do this well on a free plan.
Every way to do it
Scored on what matters most for this job: team, reliability, ease.
| Tool | Fit | Team | Reliability | Ease | Skill | Cheapest plan with it | Limits |
|---|---|---|---|---|---|---|---|
| HubSpot Sales Hub | Core feature | none | Free$0/mo | Free plan is limited to two users · Custom objects and advanced permissions need higher tiers | |||
| Salesforce Sales Cloud | Core feature | basic | Free Suite$0/seat/mo | Setup and admin work is significant beyond the Starter Suite · Free Suite limits were not published on the page checked | |||
| Pipedrive | Core feature | none | Lite$14/seat/mo | Custom fields and permissions are fuller from Premium | |||
| Apollo.io | Partial | — | none | Free$0/seat/mo | Not a full replacement for a dedicated CRM | ||
| LinkedIn Sales Navigator | Partial | — | none | Core$89.99/seat/mo | Not a CRM: no deals, pipeline or full activity history · CRM sync needs Advanced or higher | ||
| Airtable | Workaround | — | basic | Free$0/seat/mo | No built-in email sync, sequences or pipeline forecasting |
Fit and scores are editorial judgements; prices show their verification status. Methodology