Comparison · 5 shared capabilities
HubSpot Sales Hub vs Salesforce Sales Cloud
They overlap on 5 things. HubSpot Sales Hub is stronger at none of them, Salesforce Sales Cloud at 3, and they're roughly equal on 2. If you pay for both, check whether you use the parts that don't overlap.
HubSpot Sales Hub
HubSpot's sales CRM, with a free tier and paid seats that add sequences, forecasting and custom reporting.
From $20/seat/mo Verified
Salesforce Sales Cloud
Salesforce's sales CRM, sold in editions from a small-business Starter Suite up to an AI-heavy Max edition.
From $25/seat/mo Verified
Capability by capability
| Capability | HubSpot Sales Hub | Salesforce Sales Cloud |
|---|---|---|
| Automate simple app-to-app workflows | PartialMainly automates HubSpot data; cross-app work still needs an automation tool | StrongMostly for automating inside Salesforce, not across many outside apps |
| Manage contacts and customer records | Core featureFree plan is limited to two users | Core featureSetup and admin work is significant beyond the Starter Suite |
| Run AI agents that complete multi-step tasks | PartialCredit metering makes heavy AI use a variable cost | StrongExpensive add-on below Max |
| Sales and CRM reporting | StrongCustom report builder needs Professional or Enterprise | Core featureComplex cross-object reports often need an admin |
| Track a sales pipeline | Core featureForecasting needs Professional or Enterprise | Core featureForecasting and quoting need Pro Suite or higher |
| Send sales email sequences | Core featureDaily send caps of 500 (Professional) or 1,000 (Enterprise) emails per user | — |
| Collect information with forms and surveys | PartialNot a full survey tool | — |
| Send email newsletters and campaigns | — | PartialNot a replacement for a dedicated marketing automation platform (that is a separate Salesforce product) |
| Create client proposals and quotes | — | PartialDesigned proposals usually need a separate document tool |
| Build internal tools and lightweight apps | — | StrongEvery internal app adds to the admin and licensing footprint |
Choose HubSpot Sales Hub if…
- • you rely on send sales email sequences (the other doesn't do it)
- • you rely on collect information with forms and surveys (the other doesn't do it)
- • One shared contact timeline across marketing, sales and service if the company also uses other HubSpot hubs.
- • Ease of use: reps adopt it with little training, which many cheaper or more powerful CRMs cannot claim.
Choose Salesforce Sales Cloud if…
- • you need strong sales and crm reporting
- • you need strong automate simple app-to-app workflows
- • you need strong run ai agents that complete multi-step tasks
- • you rely on send email newsletters and campaigns (the other doesn't do it)
- • you rely on create client proposals and quotes (the other doesn't do it)
- • you rely on build internal tools and lightweight apps (the other doesn't do it)
- • Years of custom objects, fields, automation and integrations that the business now depends on; rebuilding them elsewhere is a project, not a switch.
- • Reporting and dashboards at scale across many teams, with role hierarchies and sharing rules.
Switch between them
Fit levels are editorial judgements based on each product's documented features. See each tool page for sources and verification dates.