Email marketing · by Kit (ConvertKit LLC)
Kit (formerly ConvertKit)
Kit (formerly ConvertKit) is an email marketing platform for creators: newsletters, landing pages, forms, automations and selling digital products. Prices scale with subscriber count. Free covers up to 10,000 subscribers with broadcasts; Creator adds automations and sequences; Pro adds analytics, unlimited users and referrals.
- Paid plans from
- $32.50/mo
- Free plan
- Yes
- Data portability
- easy
- Last reviewed
- Oct 14, 2026
Plans & pricing
Prices shown for 1,000 email subscribers and scale with list size. Yearly billing shown as saving 17%. Promo at verification: extra 25% off the first year of Pro ($50/mo, $593 first year), renewing at the standard rate.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Free | $0/mo |
| Verified· Oct 14, 2026Source |
| Creator | $32.50/mo billed annually · $39/mo if billed monthly · $390 billed yearly ($33/mo shown) at the 1,000-subscriber tier; monthlyUSD = 390/12. $39/mo billed monthly. Price rises with subscriber count. |
| Verified· Oct 14, 2026Source |
| Pro | Not listed billed annually · $79/mo if billed monthly · $79/mo billed monthly at 1,000 subscribers. Yearly: only a first-year promo total ($593) is stated, not the regular annual total, so monthlyUSD stays null. Regular yearly rate shown as $66/mo (rounded). |
| UnverifiedSource |
What Kit (formerly ConvertKit) does
1 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| Send email newsletters and campaigns | Core feature | — | — | All plans | Prices scale with subscriber count · Automations require Creator |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- Visual automations and email sequences
- Removing Kit branding
- Growing subscriber list beyond plan tiers
Reasons to keep paying
The honest case for Kit (formerly ConvertKit). If these matter to you, don't switch.
- Automations and sequences built around the subscriber list
- Landing pages and forms embedded on sites
Risks to know about
- mediumfunctionality loss
Automations and sequences stop on downgrade to Free.
- data portability: easy
Subscriber lists export as CSV; automations and templates must be rebuilt elsewhere.
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- Kit pricing (US) — accessed Oct 14, 2026 · Plans and prices (1,000-subscriber tier) read on the US pricing page.