Email marketing · by Intuit
Mailchimp
Mailchimp sends email campaigns and newsletters to audiences of contacts, with automations and forms. It is free under 250 contacts; paid plans (Essentials, Standard, Premium) scale with contact count and add seats, audiences and higher send limits. Mailchimp is owned by Intuit.
- Paid plans from
- —
- Free plan
- Yes
- Data portability
- easy
- Last reviewed
- Oct 14, 2026
Plans & pricing
Prices scale with the number of contacts; the page defaults to 0-500 contacts and shows only 'starts at' prices for paid plans. 15% off is offered on 10,000+ contacts. Email & SMS and Transactional pricing are separate and not recorded.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Free | $0/mo |
| Verified· Oct 14, 2026Source |
| Essentials | Not listed Shown only as 'starts at $13/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A 14-day free trial is offered. |
| UnverifiedSource |
| Standard | Not listed Shown only as 'starts at $20/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A 14-day free trial is offered. |
| UnverifiedSource |
| Premium | Not listed Shown only as 'starts at $350/month' at the default 0-500 contacts; price scales with contacts. A 'from' price is not recorded as the price. A promotion of $297.50/month for 12 months was shown and is not recorded. |
| UnverifiedSource |
What Mailchimp does
1 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| Send email newsletters and campaigns | Core feature | — | — | All plans | Free is limited to under 250 contacts · Cost rises with contact count |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- More contacts and monthly sends
- More seats and audiences
- Automations and AI features on Standard and above
Reasons to keep paying
The honest case for Mailchimp. If these matter to you, don't switch.
- Existing audiences, segments and signup forms
- Sender reputation and deliverability history on your domain
Risks to know about
- mediummigration complexity
Automations, segments and signup forms have to be recreated when moving providers.
- data portability: easy
Contacts can be exported as CSV; templates, automations and signup forms must be rebuilt elsewhere.
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- Mailchimp marketing pricing (US) — accessed Oct 14, 2026 · Plans and 'starts at' prices read on the US pricing page at 0-500 contacts.