Website builders · by Wix.com Ltd.
Wix
Wix is a hosted website builder with a free-form editor, templates and AI site creation. A free plan exists with Wix branding; paid plans add a custom domain, more storage, collaborators and commerce features. Wix Studio is a separate offering for agencies.
- Paid plans from
- $17/mo
- Free plan
- Yes
- Data portability
- hard
- Last reviewed
- Oct 13, 2026
Plans & pricing
Wix sets prices and currency by location and adds tax by billing address. Prices recorded are yearly billing; monthly billing costs more. Wix Studio (for agencies) has separate pricing.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Free | $0/mo |
| Verified· Oct 13, 2026Source |
| Light | $17/mo billed annually · Billed yearly. Monthly billing costs more. |
| Verified· Oct 13, 2026Source |
| Core | $29/mo billed annually · Billed yearly. |
| Verified· Oct 13, 2026Source |
| Business | $39/mo billed annually · Billed yearly. |
| Verified· Oct 13, 2026Source |
| Business Elite | $159/mo billed annually · Billed yearly. |
| Verified· Oct 13, 2026Source |
| Enterprise | Not listed Pricing varies by project scope. |
| Verified· Oct 13, 2026Source |
What Wix does
5 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| Build a business website | Core feature | — | All plans | Free plan shows Wix ads and uses a Wix subdomain · Switching templates after launch is difficult | |||
| Host a website | Core feature | — | — | — | Light, Core, Business, Business Elite, Enterprise | Cannot move the site to another host · Storage caps per plan | |
| Let non-developers edit website content | Strong | — | All plans | Collaborator limits per plan (2 on Light) | |||
| Collect information with forms and surveys | Partial | — | — | — | All plans | Limited logic · Responses stay in Wix unless exported or automated | |
| Send email newsletters and campaigns | Partial | — | — | — | All plans | Campaign limits per plan · Less capable than dedicated email platforms |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- Remove Wix ads and use a custom domain
- Accept payments and run an online store
- More storage and collaborators
- Bookings, marketing and business apps in one place
Reasons to keep paying
The honest case for Wix. If these matter to you, don't switch.
- Bookings, store, marketing and site live in one dashboard
- Very flexible drag-and-drop layout for non-technical owners
- Large app market for add-on features
Risks to know about
- highvendor lock in
Site design cannot leave Wix.
- mediummigration complexity
Moving away means rebuilding pages and setting up redirects.
- data portability: hard
Sites cannot be exported as code or moved to another host. Store products, contacts and CMS collections can be exported as CSV, but the design must be rebuilt.
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- Wix pricing plans — accessed Oct 13, 2026 · Page states prices and currency vary by location and USD prices are for reference; the version served to us showed garbled figures (e.g. '$17.77') including GST.