Capability · 13 solutions compared
Write marketing and business copy
Draft and edit blog posts, emails, ads, product descriptions and other business writing.
People ask: “write blog posts for my business”
Buy nothing: Claude, ChatGPT, Google Gemini, Grok do this well on a free plan.
Every way to do it
Scored on what matters most for this job: quality, brand.
| Tool | Fit | Quality | Brand | Skill | Cheapest plan with it | Limits |
|---|---|---|---|---|---|---|
| Claude | Core feature | none | Free$0/mo | No team-wide brand voice enforcement · Still needs fact-checking | ||
| Jasper | Core feature | none | Pro$59/seat/mo | Pro limited to 2 brand voices and 5 knowledge assets · Output still needs human editing and fact-checking | ||
| ChatGPT | Strong | none | Free$0/mo | No built-in brand-voice governance across a team · Output can drift toward generic phrasing without examples | ||
| Google Gemini | Strong | none | Free$0/mo | No team brand-voice governance on consumer plans | ||
| Grok | Strong | none | Free$0/mo | No team brand-voice controls | ||
| Microsoft 365 Copilot | Strong | none | Microsoft 365 Personal (consumer)$9.99/mo | Creative marketing copy is less distinctive than top standalone assistants · Brand voice depends on the reference documents you point it at | ||
| Gamma | Partial | — | none | Free$0/mo | Text is tuned for slides, not long-form writing | |
| Grammarly | Partial | none | Free$0/seat/mo | Free plan capped at 100 AI prompts per month · Better at editing than long-form drafting | ||
| Perplexity | Partial | none | Free$0/mo | Weaker style control than writing-focused assistants | ||
| Google Workspace | Partial | none | Business Starter$7/seat/mo | Gemini in Docs not on Business Starter · No brand-voice management | ||
| Microsoft 365 | Partial | none | Business Basic$7/seat/mo | In-app drafting in Word and Outlook needs the Copilot add-on | ||
| Notion | Partial | none | Business$20/seat/mo | No brand-voice controls comparable to marketing writing tools · AI is a trial only on Free and Plus | ||
| Descript | Workaround | — | none | Free$0/mo | Script-focused; not a general writing tool |
Fit and scores are editorial judgements; prices show their verification status. Methodology
Workflows for this
- Write client proposals with AI and Google Docs instead of PandaDocTurn discovery-call notes into a scoped, priced proposal with a four-step AI prompt sequence, lay it out in a reusable Google Docs template, and collect signatures with Google Docs eSignature (if your Workspace plan includes it) or a DocuSign account you already have. Replaces PandaDoc's writing and template work; not its analytics, CRM sync or payments.easy2–3 hours to build the t…$0 extrauses Claude, Google Workspace
- Drop Grammarly when you already pay for ChatGPT, Claude, Gemini or CopilotIf you already pay for an AI assistant, prompts handle rewrites, tone and careful proofreading, and built-in checkers (Google Docs, Microsoft Editor, Apple Writing Tools) cover everyday spelling and grammar. What you genuinely lose is Grammarly's real-time underlines everywhere you type, plus plagiarism checks, AI detection and team style guides on paid plans.easy30–45 minutes$0 extrauses
- Design a print-ready restaurant menu with AI instead of CanvaKeep your menu as a simple list, have Claude or ChatGPT turn it into a clean, printable HTML menu (Letter or A4), and save it as a PDF from your browser. Includes a Google Docs route for owners who don't want to touch code, plus the allergen and print-shop caveats that matter.easy1–2 hours for the first…$0 extrauses Claude
- Downgrade Canva Pro to Canva Free and use AI for images and copyKeep using Canva — just the free plan — for layouts and exports, and move image generation and caption writing to ChatGPT or Gemini that you already have. This guide lists what you lose from Pro, a workaround for each, a two-week test to see whether you really need Pro, and when Pro is still worth paying for.easy2–3 hours to build the b…$0 extrauses Canva, ChatGPT