AI assistants · by OpenAI
ChatGPT
ChatGPT is OpenAI's AI assistant, available on web, desktop and mobile. It handles conversation, drafting, file and data analysis, image creation, deep research and coding through Codex. Paid individual tiers raise usage limits and unlock stronger reasoning models, while Business and Enterprise add shared workspaces, admin controls and connectors to company tools.
- Paid plans from
- $8/mo
- Free plan
- Yes
- Data portability
- moderate
- Last reviewed
- Oct 13, 2026
Plans & pricing
Prices are US list prices. OpenAI's pages block automated fetches, so they were read through a text reader proxy. Nonprofits can get up to 75% off Business or Enterprise according to the pricing FAQ. Edu pricing is not listed publicly.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Free | $0/mo |
| Verified· Oct 13, 2026Source |
| Go | $8/mo |
| Verified· Oct 13, 2026Source |
| Plus | $20/mo |
| Verified· Oct 13, 2026Source |
| Pro | $100/mo Shown as 'From $100 / month'. Pro offers a choice of 3 usage tiers; the higher tier prices were not shown on the page. |
| Verified· Oct 13, 2026Source |
| Business (Standard seat) | $20/seat/mo billed annually · $25 per seat per month if billed monthly. Minimum 2 users; designed for 2 to 200 employees. |
| Verified· Oct 13, 2026Source |
| Business (Premium seat) | $100/seat/mo billed annually · $125 per seat per month if billed monthly. 5x Standard usage with no 5-hour limit. |
| Verified· Oct 13, 2026Source |
| Enterprise | Not listed billed annually · Custom pricing; contact sales. Credit-based and token-based pricing available. |
| Verified· Oct 13, 2026Source |
What ChatGPT does
15 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| General-purpose AI assistant | Core feature | — | — | All plans | Usage caps apply on every plan, including the 'unlimited' ones · Consumer plan content may be used for training unless you opt out | ||
| Write marketing and business copy | Strong | — | — | All plans | No built-in brand-voice governance across a team · Output can drift toward generic phrasing without examples | ||
| Generate images from text | Strong | — | All plans | Free and Go have tighter image limits · Exact repeatability across a series is hard | |||
| Research a topic on the web with citations | Strong | — | — | All plans | Citations still need spot-checking · Deep research runs are capped per plan | ||
| Analyse data and spreadsheets | Strong | — | All plans | Upload limits are tighter on Free and Go · Not a live connection to your database; results are one-off | |||
| Generate and edit software code | Strong | — | — | All plans | Free Codex access is limited · Larger projects still need developer review and testing | ||
| Proofread and improve writing | Partial | — | All plans | Requires copy-paste rather than inline suggestions · May rewrite more than you asked for | |||
| Create YouTube thumbnails | Partial | — | Plus, Pro, Business (Standard seat), Business (Premium seat), Enterprise | Exact text placement and font control are unreliable · No saved template to keep a series consistent | |||
| Design social media graphics | Partial | All plans | No brand kit or locked templates · No multiplayer design editing or approvals | ||||
| Research prospects and accounts | Partial | — | — | All plans | No verified emails or phone numbers · One account at a time unless you script it | ||
| Extract data from documents and PDFs | Partial | — | — | All plans | No validation rules or review queue · Batch processing needs manual repetition or the API | ||
| Run AI agents that complete multi-step tasks | Partial | — | — | Pro, Business (Standard seat), Business (Premium seat), Enterprise | Agent runs can stall or need supervision · Fewer app connectors than dedicated automation platforms | ||
| Transcribe and summarise meetings | Partial | — | — | Business (Standard seat), Business (Premium seat), Enterprise | Not confirmed on individual plans in this review · No automatic calendar-based meeting joining | ||
| Ask questions across company documents | Partial | — | — | Plus, Pro, Business (Standard seat), Business (Premium seat), Enterprise | Coverage depends on which connectors you enable · Not a full replacement for a permission-aware enterprise search index | ||
| Create presentation decks | Workaround | — | — | All plans | No native slide editor or brand templates in this review · Generated files often need layout fixes |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- Higher message, upload and image limits than the free tier
- Access to advanced reasoning models and expanded deep research
- Image creation and editing inside the same chat
- Codex for coding tasks alongside everyday chat
- Projects, scheduled tasks and custom GPTs for repeat work
- Business workspaces with SSO and no training on business data by default
Reasons to keep paying
The honest case for ChatGPT. If these matter to you, don't switch.
- One subscription covers chat, images, research, data analysis and coding reasonably well
- Large ecosystem of custom GPTs and apps that teams may already depend on
- Memory, projects and chat history that would be lost when switching
- Familiar interface that most staff already know, which lowers training cost
Risks to know about
- mediumsensitive data
On Free, Go, Plus and Pro, the pricing page says content is used to train models with an opt-out available. Turn it off before pasting client or personal data, or use Business.
- mediumreliability
Answers, citations and calculations can be wrong. Review anything that goes to a customer.
- lowvendor lock in
Custom GPTs, projects and memory are specific to ChatGPT.
- mediumfunctionality loss
Downgrading from Pro or Business loses higher limits, agents, connectors and admin controls.
- data portability: moderate
Chat history can be exported from settings as a data archive. Custom GPTs, projects and memory do not move cleanly to another assistant and must be rebuilt.
Get more from ChatGPT
Workflows where ChatGPT replaces something else you pay for.
- Build and host a small business website with AI coding tools instead of Webflow, Squarespace or WixFor a simple 3–8 page marketing site: write a site brief, have Claude Code or Cursor (or a chat assistant, for non-coders) build plain HTML/CSS, and host it on Cloudflare's free plan with Workers static assets. Includes the agent prompt, deployment commands, a form option, redirect handling and an honest list of what you give up.moderate1–2 days for a 5-page si…$0 extrauses Claude, Cloudflare Workers & Pages
- Write client proposals with AI and Google Docs instead of PandaDocTurn discovery-call notes into a scoped, priced proposal with a four-step AI prompt sequence, lay it out in a reusable Google Docs template, and collect signatures with Google Docs eSignature (if your Workspace plan includes it) or a DocuSign account you already have. Replaces PandaDoc's writing and template work; not its analytics, CRM sync or payments.easy2–3 hours to build the t…$0 extrauses Claude, Google Workspace
- Run your company wiki in Google Workspace or Microsoft 365 instead of paying for Notion or ConfluenceFor teams of up to about 15 who already pay for Google Workspace or Microsoft 365: move the wiki into a shared drive of Google Docs with a Google Sites front page (or SharePoint/OneNote on Microsoft 365). Includes an information architecture template, a Notion export-and-import checklist, AI prompts for cleanup, and the honest list of what you lose — mainly databases, Notion AI and slick page linking.moderate1–3 days for a typical s…$0 extrauses Google Workspace
- Consolidate overlapping AI assistant subscriptions (ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot)If you pay for two to four AI assistants, run a one-week, side-by-side test on your real tasks with a provided prompt set and scoring sheet, check which assistant your Google Workspace or Microsoft 365 plan already includes, and cancel the rest at their renewal dates. Some heavy users will rightly keep two; the test tells you which.easy1 hour to set up$0 extrauses
- Replace Tableau Creator seats with Data Studio (Looker Studio) dashboards on Google SheetsFor SMB reporting on spreadsheet-sized data: prep your Sheets properly, build the dashboard in Google's free Data Studio (renamed from Looker Studio in 2026), use Claude or ChatGPT for analysis and formulas, and schedule PDF email delivery. Microsoft 365 shops can use free Power BI Desktop, but sharing needs Power BI Pro.moderate1–2 days for the first d…$0 extrauses Looker Studio, Google Workspace
- Drop Grammarly when you already pay for ChatGPT, Claude, Gemini or CopilotIf you already pay for an AI assistant, prompts handle rewrites, tone and careful proofreading, and built-in checkers (Google Docs, Microsoft Editor, Apple Writing Tools) cover everyday spelling and grammar. What you genuinely lose is Grammarly's real-time underlines everywhere you type, plus plagiarism checks, AI detection and team style guides on paid plans.easy30–45 minutes$0 extrauses
- Extract invoice data with AI into Google Sheets, with validation and human approvalFor low invoice volumes: use Gemini in Google Workspace or ChatGPT file upload with a strict extraction prompt (no-code), or an n8n flow from Gmail to an LLM to Sheets (automated). Either way, totals and duplicates are checked by rules, and a human approves every invoice before payment.moderatePath A: 1–2 hours. Path…+$5/mouses Google Workspace
- Stop paying for Otter: use the transcription and AI notes already in Meet, Teams or ZoomMany business plans already include meeting transcripts and AI notes: Google Meet transcripts and 'Take notes for me' on eligible Workspace editions, Teams transcription (with AI notes via Teams Premium or Microsoft 365 Copilot), and Zoom's built-in meeting summaries on eligible paid plans. Check what you have, fill gaps with a transcript-to-action-items prompt, and handle recording consent properly.easy30–60 minutes$0 extrauses
- Research ~500 target accounts a month with an AI assistant and Google SheetsReplace the account-research columns you'd build in Clay with batched, cited web research in Claude or ChatGPT, a strict JSON output schema, a scoring rubric and a 10% hallucination spot-check. It does not replace verified contact data — you still need Apollo, ZoomInfo or similar for emails and phones.moderate2–3 hours$0 extrauses Google Workspace
- Design a print-ready restaurant menu with AI instead of CanvaKeep your menu as a simple list, have Claude or ChatGPT turn it into a clean, printable HTML menu (Letter or A4), and save it as a PDF from your browser. Includes a Google Docs route for owners who don't want to touch code, plus the allergen and print-shop caveats that matter.easy1–2 hours for the first…$0 extrauses Claude
- Run a small-business CRM in Google Sheets with AI-written Apps ScriptFor a 1–5 person services business: a structured Google Sheet plus a short Apps Script (written and debugged with Claude or ChatGPT) gives you a pipeline, follow-up reminders and a daily email digest without a paid CRM seat. Try HubSpot's free CRM first if you don't want to maintain anything.moderate3–5 hours$0 extrauses Google Workspace
- Downgrade Canva Pro to Canva Free and use AI for images and copyKeep using Canva — just the free plan — for layouts and exports, and move image generation and caption writing to ChatGPT or Gemini that you already have. This guide lists what you lose from Pro, a workaround for each, a two-week test to see whether you really need Pro, and when Pro is still worth paying for.easy2–3 hours to build the b…$0 extrauses Canva, ChatGPT
- Make YouTube thumbnails with ChatGPT instead of CanvaGenerate on-brand thumbnail backgrounds with ChatGPT image generation, then add your real face and exact headline text with a free HTML template or the OneLessTool in-browser composer. Covers prompts, text-rendering fixes, export at YouTube's sizes and an A/B test before you cancel.easy60–90 minutes once$0 extrauses ChatGPT
- Move simple and medium Zaps to n8n (self-hosted or n8n Cloud)Inventory your Zaps, stand up n8n Community Edition on a small VPS with Docker Compose (or use n8n Cloud), migrate lowest-risk Zaps first, parallel-run each one, and only then cancel. You trade a per-task bill for owning uptime, patching and backups.advanced1 day for the server and…+$14.4/mouses n8n
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- ChatGPT pricing — accessed Oct 13, 2026 · Read through the r.jina.ai text reader because direct fetches returned HTTP 403.
- ChatGPT Business pricing — accessed Oct 13, 2026 · Read through the r.jina.ai text reader because direct fetches returned HTTP 403.