Comparison · 6 shared capabilities
Adobe Express vs Figma
They overlap on 6 things. Adobe Express is stronger at 3 of them, Figma at 2, and they're roughly equal on 1. If you pay for both, check whether you use the parts that don't overlap.
Adobe Express
Adobe's template-based online design app for social posts, flyers, short videos and quick photo edits.
Figma
Browser-based collaborative design platform for interfaces, prototypes, whiteboards, slides and simple sites.
From $3/seat/mo Verified
Capability by capability
| Capability | Adobe Express | Figma |
|---|---|---|
| Collaborate on designs in real time | PartialTeam features and longer version history need Teams | Core featureEditing needs a paid seat for most work beyond drafts |
| Create presentation decks | PartialFree plan limits AI presentations | StrongSmaller template library than PowerPoint or Canva |
| Create YouTube thumbnails | StrongBackground removal needs Premium or Teams | WorkaroundNo thumbnail templates or stock photos built in |
| Design social media graphics | Core featurePremium templates and stock need a paid plan | PartialNo built-in stock library comparable to Canva |
| Generate images from text | StrongFree plan has a small allowance | PartialCredit caps; Starter capped at 150/day and 500/month |
| Maintain brand templates and brand kits | StrongTemplate locking needs Teams (minimum 2 seats) | StrongOrg-wide libraries need Organization or Enterprise |
| Schedule social media posts | PartialBasic compared with dedicated social schedulers | — |
| Design print collateral (menus, flyers, posters) | StrongNo professional prepress controls; use InDesign for that | — |
| Edit and retouch photos | PartialBackground removal needs a paid plan | — |
| Edit videos | PartialNot for long-form editing | — |
| Design and prototype app or web interfaces | — | Core featureFree Starter plan is limited to drafts and restricted product access |
| Create vector graphics and logos | — | StrongLess depth than Illustrator for complex illustration or print artwork |
| Manage design and media assets | — | PartialNot a DAM for photos, video or finished files |
| Build a business website | — | PartialBeta product |
Choose Adobe Express if…
- • you need strong design social media graphics
- • you need strong create youtube thumbnails
- • you need strong generate images from text
- • you rely on schedule social media posts (the other doesn't do it)
- • you rely on design print collateral (menus, flyers, posters) (the other doesn't do it)
- • you rely on edit and retouch photos (the other doesn't do it)
- • you rely on edit videos (the other doesn't do it)
- • Bundled with Creative Cloud Pro, so it may cost nothing extra
- • Works with Photoshop and Illustrator files and Creative Cloud Libraries
Choose Figma if…
- • you need strong create presentation decks
- • you need strong collaborate on designs in real time
- • you rely on design and prototype app or web interfaces (the other doesn't do it)
- • you rely on create vector graphics and logos (the other doesn't do it)
- • you rely on manage design and media assets (the other doesn't do it)
- • you rely on build a business website (the other doesn't do it)
- • Industry-standard for UI design; clients, developers and hires expect Figma files
- • Component libraries and design systems built over years
Fit levels are editorial judgements based on each product's documented features. See each tool page for sources and verification dates.