Design · by Figma, Inc.
Figma
Figma is a collaborative design tool used mainly for app and web interface design and prototyping. Paid plans are priced per seat, and the seat type (Full, Dev or Collab) decides which products a person can use. The suite now includes FigJam whiteboards, Slides, Sites, Buzz for marketing assets, Make and Draw.
- Paid plans from
- $3/seat/mo
- Free plan
- Yes
- Data portability
- moderate
- Last reviewed
- Oct 13, 2026
Plans & pricing
Seat-based. The seat type, not the plan, decides product access: Full seats get every product; Dev seats get Dev Mode, FigJam, Slides and Buzz; Collab seats get FigJam, Slides and Buzz. Viewers can view and comment for free on paid plans. Organization and Enterprise are billed annually only. Professional prices shown are annual billing.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Starter (free) | $0/mo |
| Verified· Oct 13, 2026Source |
| Professional – Full seat | $16/seat/mo billed annually · Annual billing. Monthly billing costs more. Seats added mid-term on an annual plan are billed monthly at the monthly price. |
| Verified· Oct 13, 2026Source |
| Professional – Dev seat | $12/seat/mo billed annually · Annual billing. |
| Verified· Oct 13, 2026Source |
| Professional – Collab seat | $3/seat/mo billed annually · Annual billing. |
| Verified· Oct 13, 2026Source |
| Organization – Full seat | $55/seat/mo billed annually · Billed annually. Dev seat US$25, Collab seat US$5. |
| Verified· Oct 13, 2026Source |
| Enterprise – Full seat | $90/seat/mo billed annually · Billed annually. Dev seat US$35, Collab seat US$5. |
| Verified· Oct 13, 2026Source |
What Figma does
10 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| Design and prototype app or web interfaces | Core feature | All plans | Free Starter plan is limited to drafts and restricted product access · Dev Mode needs a Dev or Full seat | ||||
| Collaborate on designs in real time | Core feature | — | All plans | Editing needs a paid seat for most work beyond drafts | |||
| Create vector graphics and logos | Strong | — | All plans | Less depth than Illustrator for complex illustration or print artwork | |||
| Maintain brand templates and brand kits | Strong | — | — | Professional – Full seat, Organization – Full seat, Enterprise – Full seat, Professional – Dev seat, Professional – Collab seat | Org-wide libraries need Organization or Enterprise · Built for designers; non-designers need Buzz or locked templates set up for them | ||
| Create presentation decks | Strong | Professional – Full seat, Organization – Full seat, Enterprise – Full seat, Professional – Dev seat, Professional – Collab seat | Smaller template library than PowerPoint or Canva · PPTX export can need clean-up | ||||
| Manage design and media assets | Partial | — | — | All plans | Not a DAM for photos, video or finished files | ||
| Design social media graphics | Partial | — | Professional – Full seat, Organization – Full seat, Enterprise – Full seat, Professional – Dev seat, Professional – Collab seat | No built-in stock library comparable to Canva · Templates need a designer to set up | |||
| Build a business website | Partial | — | Professional – Full seat, Organization – Full seat, Enterprise – Full seat | Beta product · Full seat required | |||
| Generate images from text | Partial | — | — | All plans | Credit caps; Starter capped at 150/day and 500/month | ||
| Create YouTube thumbnails | Workaround | — | All plans | No thumbnail templates or stock photos built in · Weak photo editing and background removal |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- Unlimited files and projects beyond the free drafts
- Shared team libraries and design systems
- Dev Mode for developer handoff
- Real-time collaboration for design teams
- Access to Slides, Sites and Buzz from one seat
Reasons to keep paying
The honest case for Figma. If these matter to you, don't switch.
- Industry-standard for UI design; clients, developers and hires expect Figma files
- Component libraries and design systems built over years
- Real-time multiplayer editing is best in class
- Plug-in ecosystem and developer handoff via Dev Mode
Risks to know about
- mediumvendor lock in
Design systems and prototypes live in Figma's proprietary format.
- mediumcollaboration
Downgrading seats limits who can edit or use Dev Mode, which can disrupt design-to-dev handoff.
- data portability: moderate
Files can be saved as .fig and exported to PNG, SVG and PDF. Other tools import .fig with partial fidelity; component libraries and prototypes do not transfer cleanly.
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- Figma pricing — accessed Oct 13, 2026 · Prices in USD; Professional shown with annual billing selected.