Prospecting & data · by Clay Labs
Clay
Clay lets go-to-market teams build tables of companies and people, then enrich each row from many third-party data providers in a 'waterfall' (try provider A, then B, then C). Its AI agent, Claygent, can research the web for each row. Paid plans add phone enrichment, signals (job changes, news), scheduled runs, an email sequencer, and on Growth, CRM sync and HTTP API integrations. Pricing has two meters: Actions (1 per record enriched or exported) and Data Credits (for data and AI bought through Clay).
- Paid plans from
- $167/mo
- Free plan
- Yes
- Data portability
- easy
- Last reviewed
- Oct 13, 2026
Plans & pricing
Two meters. Actions: 1 per record enriched or exported, reset monthly, no rollover. Data Credits: pay for data and AI bought through Clay; a fully enriched record typically costs 6–20 credits; credits roll over within limits (the page is inconsistent: 1 month vs up to 2x monthly). Bringing your own provider API key avoids data credits but still uses actions. Credit top-ups cost a 30% premium on Launch and Growth.
| Plan | Price (USD) | Highlights | Evidence |
|---|---|---|---|
| Free | $0/mo |
| Verified· Oct 13, 2026Source |
| Launch | $167/mo billed annually · Entry tier: 15,000 actions and 2,500 data credits per month. $185/month on monthly billing (from the page FAQ). Higher tiers cost more. |
| Verified· Oct 13, 2026Source |
| Growth | $446/mo billed annually · Entry tier: 40,000 actions and 6,000 data credits per month. $495/month on monthly billing (from the page FAQ). |
| Verified· Oct 13, 2026Source |
| Enterprise | Not listed Custom pricing. |
| Verified· Oct 13, 2026Source |
What Clay does
6 capabilities mapped. Click one to compare every tool that does it.
| Capability | Fit | Quality | Ease | Precision | Team | Plans | Watch out for |
|---|---|---|---|---|---|---|---|
| Research prospects and accounts | Core feature | — | All plans | Steep learning curve · Costs scale with rows and providers used | |||
| Find verified contact data (emails, phones) | Strong | — | — | All plans | Data quality depends on the underlying providers · Free plan excludes phone enrichment and caps tables at 200 rows | ||
| Run AI agents that complete multi-step tasks | Strong | — | — | All plans | Focused on research and data tasks, not general-purpose agents · AI output still needs spot checks | ||
| Send sales email sequences | Partial | — | — | Launch, Growth, Enterprise | Newer and less mature than dedicated sequencing tools | ||
| Run multi-step, high-volume automations | Partial | — | — | Growth, Enterprise | Not a general automation platform; scoped to enrichment tables | ||
| Store structured data in a shared database or spreadsheet | Partial | — | — | All plans | Row caps per table (200 on Free, 50,000 on Launch) · Built for enrichment, not as a general team database |
Fit and scores (1–5) are editorial judgements. How we score
Why people pay for it
- One place to query many enrichment providers without separate contracts.
- Waterfall enrichment that raises find rates for emails and phones.
- AI research per row (Claygent) to qualify and personalise outreach at scale.
- Signals such as job changes and company news to time outreach.
- CRM sync and webhooks on Growth to keep CRM data fresh.
Reasons to keep paying
The honest case for Clay. If these matter to you, don't switch.
- Access to many paid data providers through one bill; replicating it means many separate API contracts.
- Waterfall logic and per-row AI research packaged in a no-code table that RevOps can maintain.
- Existing tables, formulas and enrichment recipes the team has tuned over time.
Risks to know about
- highcompliance
Enriching people with emails and phone numbers is personal-data processing; GDPR needs a lawful basis and transparency, and outreach must follow CAN-SPAM, PECR and similar rules. Some enrichment sources rely on scraped LinkedIn data, which violates LinkedIn's terms.
- mediumsensitive data
Contact data is passed to many third-party providers through the waterfall.
- mediumreliability
Credit use per record varies by provider; costs can be hard to predict at scale.
- data portability: easy
Tables export to CSV and sync to CRMs on Growth. Enrichment recipes and Claygent prompts must be recreated if you move.
Overlaps with
Tools that share capabilities with this one — the first place to look for duplicate spend.
Sources & freshness
- Clay pricing — accessed Oct 13, 2026
- Clay docs: credits — accessed Oct 13, 2026